WMA
About the company
WMA is one of the leading full service digital agencies in Serbia, founded in 2008, located in Belgrade. WMA aims to become a leading online media company in the region, and it works by providing superior professional services, individually for each client, with flexibility and pragmatism in the work, and offering the use of new methods and techniques of internet marketing with the aim of minimizing costs and increasing advertising results. Members of our team have years of experience in media and internet marketing, as well as great knowledge in e-business in Serbia and world. Digital marketing includes various different approaches, and even tough we divide them in different categories, most of the time we use them together in order to achieve the best result. This means that the viral campaign could include online games or online media and strategic consulting. All of that can be integrated with activities in the traditional media, and that allows us to properly use integrated campaign. Beside digital marketing, our agency is providing service in PR and BTL marketing. We do believe in the marketing mix and we are passionate about what we are doing. WMA has Excellent Certificate from Chamber of Commerce and Industry of Serbia and ISO 9001 and ISO 14001 certificates.
WMA is one of the leading full service digital agencies in Serbia, founded in 2008, located in Belgrade. WMA aims to become a leading online media company in the region, and it works by providing superior professional services, individually for each client, with flexibility and pragmatism in the work, and offering the use of new methods and techniques of internet marketing with the aim of minimizing costs and increasing advertising results. Members of our team have years of experience in media and internet marketing, as well as great knowledge in e-business in Serbia and world. Digital marketing includes various different approaches, and even tough we divide them in different categories, most of the time we use them together in order to achieve the best result. This means that the viral campaign could include online games or online media and strategic consulting. All of that can be integrated with activities in the traditional media, and that allows us to properly use integrated campaign. Beside digital marketing, our agency is providing service in PR and BTL marketing. We do believe in the marketing mix and we are passionate about what we are doing. WMA has Excellent Certificate from Chamber of Commerce and Industry of Serbia and ISO 9001 and ISO 14001 certificates.
WMA is one of the leading full service digital agencies in Serbia, founded in 2008, located in Belgrade. WMA aims to become a leading online media company in the region, and it works by providing superior professional services, individually for each client, with flexibility and pragmatism in the work, and offering the use of new methods and techniques of internet marketing with the aim of minimizing costs and increasing advertising results. Members of our team have years of experience in media and internet marketing, as well as great knowledge in e-business in Serbia and world. Digital marketing includes various different approaches, and even tough we divide them in different categories, most of the time we use them together in order to achieve the best result. This means that the viral campaign could include online games or online media and strategic consulting. All of that can be integrated with activities in the traditional media, and that allows us to properly use integrated campaign. Beside digital marketing, our agency is providing service in PR and BTL marketing. We do believe in the marketing mix and we are passionate about what we are doing. WMA has Excellent Certificate from Chamber of Commerce and Industry of Serbia and ISO 9001 and ISO 14001 certificates.
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IKEA opening campaign
On August 10, 2017, IKEA opened its first department store in Serbia. In one day, 6 channels of social networks were launched.OUR MISSION• To build awareness of IKEA brand• To grow fun base• To inspire positive talk and create and emotional connection• To introduce to the many IKEA as home furnishing expert• To drive visitation online & offline HOW DID WE DO THAT?• By bringing to our users compelling, inspirational and informational content every day • By communicating in a clear, helpful and friendly tone• By always being open and ready to comment, discuss and introduce IKEA conceptRESULTS SUMMARY Facebook – 89.696Instagram – 42.000Tweets – 1.235Pinterest pins - 504YouTube views - 675,849Google + 390This case is a proof that a lot of hard work and joint effort pays off. IKEA Serbia successfully started its social media life.
Mila - a new generation chatbot and assistant for mts.rs
OUR TASKProvide a design proposal for a chat icon that includes personalization, the look of the chat - virtual assistant, including the name and gender (male/female). Since the chatbot will offer help to the user who comes to the site, it is necessary for its character to be sympathetic, specific, and invoke positive feelings.This is the process of chatbot creation and its implementation into the mts.rsSOLUTIONSNamePractice has shown that it is best to have a female chatbot with a character and a name that sparks off positive associationsVisual solutionsMila is a young and nice girl. She has a pleasant modern look with a discreet detail of jewelry that has a traditional motif/pattern.It is stylized in the manner of a reduced illustration and shown in red tones, relying on the basic mts color.Implementations on the websiteThe chatbot answers users’ questions via text, images, links and/or offers the user an answer in the form of CTA buttons.https://mts.rs/Privatni/Korisnicka-zona/Vesti/mts-interaktivni-licni-asistentBoth mts and WMA teams have implemented insightful data, analyzed various practices, considered customs and traditions, all in accordance with the aim of creating the ideal chatbot – MILA.
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Headquarter
Beograd, Gospodar Jovanova, 81
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