IKEA opening campaign
By WMA
Client
Services
Project Description
On August 10, 2017, IKEA opened its first department store in Serbia. In one day, 6 channels of social networks were launched.OUR MISSION• To build awareness of IKEA brand• To grow fun base• To inspire positive talk and create and emotional connection• To introduce to the many IKEA as home furnishing expert• To drive visitation online & offline HOW DID WE DO THAT?• By bringing to our users compelling, inspirational and informational content every day • By communicating in a clear, helpful and friendly tone• By always being open and ready to comment, discuss and introduce IKEA conceptRESULTS SUMMARY Facebook – 89.696Instagram – 42.000Tweets – 1.235Pinterest pins - 504YouTube views - 675,849Google + 390This case is a proof that a lot of hard work and joint effort pays off. IKEA Serbia successfully started its social media life.
On August 10, 2017, IKEA opened its first department store in Serbia. In one day, 6 channels of social networks were launched.OUR MISSION• To build awareness of IKEA brand• To grow fun base• To inspire positive talk and create and emotional connection• To introduce to the many IKEA as home furnishing expert• To drive visitation online & offline HOW DID WE DO THAT?• By bringing to our users compelling, inspirational and informational content every day • By communicating in a clear, helpful and friendly tone• By always being open and ready to comment, discuss and introduce IKEA conceptRESULTS SUMMARY Facebook – 89.696Instagram – 42.000Tweets – 1.235Pinterest pins - 504YouTube views - 675,849Google + 390This case is a proof that a lot of hard work and joint effort pays off. IKEA Serbia successfully started its social media life.
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