Warschawski

Biologics Consulting is a full-service regulatory and product development consulting firm for biologics, pharmaceuticals and medical devices. Warschawski did a comprehensive overhaul of their strategic positioning, messaging, and website, to better position them as a market leader through their key differentiators. We implemented structured media buys across search, social, and display, including custom audience creation, geo-targeting within biotech hubs, and contextual targeting on specific, high-value website placements. The outcome of this brand positioning overhaul, full go-to-market strategy creation and execution was a 103% increase in site-wide conversion rate, a 122% increase in conversions, and 42% more qualified consultations booked.

As a leader in the highly competitive connected fitness space, Echelon had a need for a partner that would streamline and support their CRM, email, and SMS program to grow memberships and focus on customer retention. By creating a robust holiday email campaign using animated designs and a custom built email template, we were able to increase email open rate to 35%, ultimately resulting in $20K+ revenue from one single send. In addition, we created and deployed an SMS campaign with an animated gif, that drove a 9% click rate, adding almost 200 additional unique visitors to the site for a total of just under 550 unique visitors.

Fintech Nexus, a leading media and events company dedicated to innovation in lending and digital banking, was facing a declining market position due to a rapidly changing market and growth within their industry. They engaged Warschawski to help enhance their market share and increase event ticket sales for several events around the globe, with a special emphasis on their largest USA conference. Warschawski developed a robust digital strategy across several platforms that included geo-targeting in event-specific DMAs, custom audience creation, key messaging for each touchpoint, and more robust tracking for enhanced reporting. As a result, USA event ticket registrations increased by 274%, leading to a 338% increase in total revenue, all achieved with a return on ad spend (ROAS) of over 400%.

A major player in the residential real estate industry, Questar, approached Warschawski with the goal of reaching 95%+ occupancy levels at all properties. Using contextual, interest, and geographical targeting along with creating high quality digital, video, and print designs, Warschawski met and exceeded Questar’s goals with a 408% increase in conversion rate. By developing and deploying a comprehensive digital strategy with new brand positioning, target audience profiles, and structured media buys across display, search, and social channels, we drove over 150 MQLs each month. As a result, Questar maintained a 95%+ occupancy for over a 13-month period, all while we decreased digital ad spend for better results YoY.