Red Caffeine - A Growth Consultancy

The Growth Opportunity:Elk Grove Village, located 20 miles northwest of Chicago, is home to the largest Industrial Park in America. Despite that fact, in 2012, the Village struggled with a low-business occupancy rate due to the loss of manufacturing jobs and excessive taxation. The growth opportunity was to launch a bold B2B marketing campaign that would attract and retain businesses. We developed a memorable and relevant brand, summed up in the tagline “Beyond Business Friendly.” Once We established the brand foundation, the Makers Wanted campaign elevated the grow-to-market strategy from local awareness to national market expansion targeting manufacturers and other industrial businesses.Campaign Highlights:70%+ decrease in Vacancy Rate from 2012 - PresentAward-winning Makers Wanted campaign amassed over 50,000,000 impressions across broadcast, radio, print, billboards, and digital adsSupported resident businesses through publicity, events, and leadership development trainingMeasurable Outcomes:Achieving A 98% Occupancy Rate In North America’s Largest Industrial ParkVacancy Rate Dropped 70%95,000 Contacts Engaged AnnuallyGarnered 50 Million Media ImpressionsClient Testimonial: “Red Caffeine is a great partner. They understand our role as a municipal leader and can act quickly and strategically to support our priorities.”- Josh Grodzin, CEcD, Director of Business Development and Marketing at Elk Grove Village

Amazon Web Services (AWS) is a subsidiary of Amazon that provides an extensive set of infrastructure services that are trusted by millions of customers. Once restricted from geographic market penetration in 2017, that barrier was lifted. Their growth strategy focused on entering six new markets for the first time. Red Caffeine became a preferred AWS Partner that year to help deliver crucial lead generation and brand awareness priorities to support Field Marketing.The Highlights:Created robust lead generation campaigns in support of Field Marketing MQL and SQL goalsDeveloped and executed an event series targeting AWS’s Greenfield Accounts.Ongoing campaign development and marketing support from 2017 - PresentMeasurable Outcomes: The events surpassed attendance expectations. As a result, the campaigns were repurposed nationally & internationally.Client Testimonial: “Red Caffeine has been a strategic partner for AWS, providing great industry insights and compelling content."- Jeff HarrisAWS Field Marketing Manager

Molis Coaching is an online, on-demand membership-based learning platform for dental practices. Dr. Molis trains and educates dentists on the Invisalign products and procedures, allowing them to add this highly regarded technique and revenue opportunity to their practices. The platform has been offered since 2017 with several levels of participation. In 2022, Molis set sights on providing the Paced program – a premium, 12-week immersive course of the entire training library with limited enrollment.Campaign Highlights:Designed a segmented strategic plan to build buzz for the new offering and drive enrollmentExecuted a multi-pronged sales campaign, including pitch decks for sales calls and digital and social marketing tacticsCreated a superior member experience with highly engaging programming and ongoing communicationsMeasurable Outcomes:Memberships Sold Out in Only Four Weeks59% Increase Over Program GoalAdded 500 New Memberships In One-QuarterReached 4X Annual Membership GoalClient Testimonials:“Our business would not have increased 50% year over year without our partnership with Red Caffeine. We rely on their marketing expertise, from social media strategy to email campaigns.”  - Ryan Molis, Founder, Molis Coaching"Red Caffeine has served as our full-services Marketing expert for nearly three years. As our needs have grown and evolved, so too have Red Caffeine’s Services. Not only do we turn to them for marketing expertise, we thoroughly enjoy the people behind the service. Fast, smart, professional, and fun. They are not just service providers; they’re seamlessly integrated members of our own team."- Scott Curran, Co-Founder, Molis Coaching