PROGRAM LAUNCH SHATTERS SALES GOALS IN 6 WEEKS
By Red Caffeine - A Growth Consultancy
Client
Molis Coaching
Services
Project Description
Molis Coaching is an online, on-demand membership-based learning platform for dental practices. Dr. Molis trains and educates dentists on the Invisalign products and procedures, allowing them to add this highly regarded technique and revenue opportunity to their practices. The platform has been offered since 2017 with several levels of participation. In 2022, Molis set sights on providing the Paced program – a premium, 12-week immersive course of the entire training library with limited enrollment.Campaign Highlights:Designed a segmented strategic plan to build buzz for the new offering and drive enrollmentExecuted a multi-pronged sales campaign, including pitch decks for sales calls and digital and social marketing tacticsCreated a superior member experience with highly engaging programming and ongoing communicationsMeasurable Outcomes:Memberships Sold Out in Only Four Weeks59% Increase Over Program GoalAdded 500 New Memberships In One-QuarterReached 4X Annual Membership GoalClient Testimonials:“Our business would not have increased 50% year over year without our partnership with Red Caffeine. We rely on their marketing expertise, from social media strategy to email campaigns.” - Ryan Molis, Founder, Molis Coaching"Red Caffeine has served as our full-services Marketing expert for nearly three years. As our needs have grown and evolved, so too have Red Caffeine’s Services. Not only do we turn to them for marketing expertise, we thoroughly enjoy the people behind the service. Fast, smart, professional, and fun. They are not just service providers; they’re seamlessly integrated members of our own team."- Scott Curran, Co-Founder, Molis Coaching
Molis Coaching is an online, on-demand membership-based learning platform for dental practices. Dr. Molis trains and educates dentists on the Invisalign products and procedures, allowing them to add this highly regarded technique and revenue opportunity to their practices. The platform has been offered since 2017 with several levels of participation. In 2022, Molis set sights on providing the Paced program – a premium, 12-week immersive course of the entire training library with limited enrollment.Campaign Highlights:Designed a segmented strategic plan to build buzz for the new offering and drive enrollmentExecuted a multi-pronged sales campaign, including pitch decks for sales calls and digital and social marketing tacticsCreated a superior member experience with highly engaging programming and ongoing communicationsMeasurable Outcomes:Memberships Sold Out in Only Four Weeks59% Increase Over Program GoalAdded 500 New Memberships In One-QuarterReached 4X Annual Membership GoalClient Testimonials:“Our business would not have increased 50% year over year without our partnership with Red Caffeine. We rely on their marketing expertise, from social media strategy to email campaigns.” - Ryan Molis, Founder, Molis Coaching"Red Caffeine has served as our full-services Marketing expert for nearly three years. As our needs have grown and evolved, so too have Red Caffeine’s Services. Not only do we turn to them for marketing expertise, we thoroughly enjoy the people behind the service. Fast, smart, professional, and fun. They are not just service providers; they’re seamlessly integrated members of our own team."- Scott Curran, Co-Founder, Molis Coaching
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