Outpace

This law firm approached us due to dissatisfaction with the results they were getting from their previous agency. Together, we set ambitious goals to improve their rankings and establish them as the leading injury law firm in Houston, TX.To achieve these goals, Outpace collaborated closely with the law firm to identify keyword themes that would drive organic traffic to their core service pages. This strategy proved to be highly effective, generating qualified leads and boosting revenue, so much so that they able to reduce their PPC spend within the first five months of our partnership.Our content team at Outpace also got creative, identifying overlooked demographics and crafting targeted blog posts based on the content gap analysis.The success of this legal firm’s SEO campaign has been astounding, they have rapidly climbed the search engine result pages and left their local competitors wondering how they did it. Their SEO strategy continues to drive organic traffic and they have seen consistent gains in organic traffic since the start of the campaign.

Rain and hail can reap havoc on any roof. These rough storms and natural weathering result in the need for a completely new roof or, at a minimum, repairs. When residential or commercial owners need help with their roofs, they aim to fix the problem before their property is further compromised. People are quickly turning to Google to connect with the most credible roofing companies in their area.

Starting a business is no small feat, especially when it’s in a highly competitive space. Across the country, there are plenty of options when it comes to foundation repair. As a result, consumers regularly turn to Google to find a trustworthy business to correct their foundation issues.

The advancement of software technology has transformed how companies conduct their operations by automating repetitive tasks, resulting in increased efficiency and productivity among employees. The Software as a Service (SaaS) market is highly competitive, with hundreds of search results for every category, and it can be challenging for businesses to stand out.Our client, a SaaS company, was aware of the importance of investing in enterprise SEO services to improve their online visibility but was discouraged by the fact that they had fallen behind in the organic search results. Their internal marketing team realized that neglecting SEO would only further impede their progress, and they decided to take action.At the beginning of the campaign, we identified various onsite optimization opportunities and several broken functions on the client’s website. We provided the client’s internal web team with a detailed plan, which they implemented, and we verified that the changes were correctly applied.The ROI of SEO was so significant that the client expanded their national SEO campaign to a global one, contributing to their inclusion on the Inc. 5000 list of fastest-growing companies. Currently, organic search generates almost as much website traffic as paid search at a much lower cost, making SEO the most cost-effective digital marketing strategy for this client. Despite the progress made, there is still room for improvement, and we expect organic traffic to surpass paid traffic in the near future.