HANGAR49

CLIENTBased in the USA and Israel, 1touch is a personal data and network analytics company that focuses on regulatory compliance and securing financial, personal, and commercial data in the corporate, healthcare, and retail industries.THE TASK1touch and HANGAR49 worked together to target prospects for the former’s data protection application. These prospects included CTOs, IT managers, and cybersecurity specialists for major US corporations. CIOs are solicited at every turn and are often unable to store information for security reasons. We put relationship-building at the forefront of our outreach efforts, focusing on being welcoming, punctual, relevant, and using only current data.THE OUTCOMEOperating in a challenging industry, 1touch needed cybersecurity decision-makers to see the value in their applications. During the 1st Six months, we managed to secure 1 833 new C-Suite LinkedIn connections and 29 sales accepted leads, all channelling into 1touch’s sales pipeline with potential deals. During this project, we studied and perfected how one should  approach cyber prospects.

CLIENTDotmodus is a UK & SA digital transformation business operating with a team of 100+ engineers. They are a premium Google Cloud partner focusing on regions across the UK and Africa, specializing in data analytics, cloud infrastructure, security, automation and app development.THE TASKTraditionally, Dotmodus utilizes events & Google Ads to feed their top-of-the-funnel marketing work towards their sales teams. The Dotmodus program at HANGAR49 launched in November 2020, where the main activity was designated as an acceleration program targeted to support the lack of option in running events during the COVID lockdown period. The charge of HANGAR49 was to provide tire-kickers & new conversations where their sales development team were trained to chase these prospects down.THE OUTCOMEHANGAR49’s partnership with dotmodus saw us source close to 5,000 targeted prospects, of which we touched 95% of. We saw dotmodus’ outreach perform particularly well across the South African mining industry, due to the need for digital transformation. However the outreach into the UK proved tough, with the market being saturated and harder to crack as a foreign based developer house. We saw dotmodus’ social channels grow by over 1,000 followers, as well as prospects from our outreach being pushed to dotmodus’ virtual conferences.Showing our value in generating brand awareness as well as our direct injection into your sales funnel. With dotmodus traditionally being inbound marketing orientated, we saw their SDR team grow in understanding how to do the work, as well as learning how to shape their story more accurately towards those they were reaching out to. In the end we saw a real alignment between dotmodus’ sales & marketing department, as well a real injection of activity into the dotmodus’ funnel which converted into 7 sales qualified opportunities for their sales team.

CLIENTHavaic is a bespoke venture capital firm that invests in early-stage, high-growth technology businesses and offers access to local investments with global prospects. Its strengths in raising capital and providing strategic advice complements its investments.THE TASKHavaic needed access to a specific class of private investors for its fund, who were unknown to its team. HANGAR49 was ideally suited to the task of targeting these individuals across key global markets, leaving Havaic’s team to focus on building these relationships to find great portfolio companies. This plan was supported by a sophisticated method of traversing introductory conversations. The engagement manager needed to be localized for every market.THE OUTCOMEThe nature of venture capital and the client’s investment criteria for the next Havaic fund meant finding and engaging with prospects was a challenge. Our team was required to build a custom search function to achieve the desired results.

CLIENTROAM is the African arm of Ringier, a 137-yearold Swiss media group, houses a range of brands covering functions such as Human Resources, Property, and Job and Auto Sales Classifieds. HANGAR49 works with ROAM Human Resources brands Jobberman and BrighterMonday.THE TASKJobberman and BrighterMonday collectively boast the largest database of top job candidates. Our task was to find and engage with corporate HR practitioners in Nigeria, Ghana, Kenya, Tanzania, and Uganda. Accurate data, metrics and, a committed sales team were needed to close the loop and leads coming through the door. Across Africa, sales and marketing has never operated within a closer partnership.THE OUTCOMEHANGAR49’s venture with Jobberman and BrighterMonday yielded a serviceable and addressable market of +/- 23 000 prospects across five territories. We maintained an engagement rate of 71% across channels, while learning that selling digital services in Africa may be easy initially, but swiftly becomes tricky, given the ever changing landscape.