DOTMODUS
By HANGAR49
Client
Services
Project Description
CLIENTDotmodus is a UK & SA digital transformation business operating with a team of 100+ engineers. They are a premium Google Cloud partner focusing on regions across the UK and Africa, specializing in data analytics, cloud infrastructure, security, automation and app development.THE TASKTraditionally, Dotmodus utilizes events & Google Ads to feed their top-of-the-funnel marketing work towards their sales teams. The Dotmodus program at HANGAR49 launched in November 2020, where the main activity was designated as an acceleration program targeted to support the lack of option in running events during the COVID lockdown period. The charge of HANGAR49 was to provide tire-kickers & new conversations where their sales development team were trained to chase these prospects down.THE OUTCOMEHANGAR49’s partnership with dotmodus saw us source close to 5,000 targeted prospects, of which we touched 95% of. We saw dotmodus’ outreach perform particularly well across the South African mining industry, due to the need for digital transformation. However the outreach into the UK proved tough, with the market being saturated and harder to crack as a foreign based developer house. We saw dotmodus’ social channels grow by over 1,000 followers, as well as prospects from our outreach being pushed to dotmodus’ virtual conferences.Showing our value in generating brand awareness as well as our direct injection into your sales funnel. With dotmodus traditionally being inbound marketing orientated, we saw their SDR team grow in understanding how to do the work, as well as learning how to shape their story more accurately towards those they were reaching out to. In the end we saw a real alignment between dotmodus’ sales & marketing department, as well a real injection of activity into the dotmodus’ funnel which converted into 7 sales qualified opportunities for their sales team.
CLIENTDotmodus is a UK & SA digital transformation business operating with a team of 100+ engineers. They are a premium Google Cloud partner focusing on regions across the UK and Africa, specializing in data analytics, cloud infrastructure, security, automation and app development.THE TASKTraditionally, Dotmodus utilizes events & Google Ads to feed their top-of-the-funnel marketing work towards their sales teams. The Dotmodus program at HANGAR49 launched in November 2020, where the main activity was designated as an acceleration program targeted to support the lack of option in running events during the COVID lockdown period. The charge of HANGAR49 was to provide tire-kickers & new conversations where their sales development team were trained to chase these prospects down.THE OUTCOMEHANGAR49’s partnership with dotmodus saw us source close to 5,000 targeted prospects, of which we touched 95% of. We saw dotmodus’ outreach perform particularly well across the South African mining industry, due to the need for digital transformation. However the outreach into the UK proved tough, with the market being saturated and harder to crack as a foreign based developer house. We saw dotmodus’ social channels grow by over 1,000 followers, as well as prospects from our outreach being pushed to dotmodus’ virtual conferences.Showing our value in generating brand awareness as well as our direct injection into your sales funnel. With dotmodus traditionally being inbound marketing orientated, we saw their SDR team grow in understanding how to do the work, as well as learning how to shape their story more accurately towards those they were reaching out to. In the end we saw a real alignment between dotmodus’ sales & marketing department, as well a real injection of activity into the dotmodus’ funnel which converted into 7 sales qualified opportunities for their sales team.
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