Cogision

The problem: How to encourage clients to buy investment funds on their own, without the support of advisers? The bank wanted to create a platform available to clients 24/7, where it will be possible to buy investment units, manage them and conduct analysis of changes.The solution:To achieve success, the project has been divided into 4 stages:Getting to know the contextCreating platform architecture and strategyCreating visual projectsProviding materials for implementationAt each stage, we consulted the most important elements with the legal department to make sure that the project will see the light of day.The effects of the project are:Increase in the sale of funds online without the help of an adviser - the bank recorded an organic increase in independent online purchases (after 18:00)Two internal bank awards won in 2018The new platform was launched in 2018 - detailed implementation documentation prepared by us had a great impact on quick implementation.To read more about this project click here: http://cogision.com/en/projekty/redizajn-platformy-sprzedazy-funduszy-inwestycyjnych-arka

The problem: How to design a chatbot supporting job seekers? The conversational model seemed to be the most natural in this case. But how to make it attractive to users? The conversation has its own rules. Users can ask in a very different way for the same job offer. And if the bot responds incorrectly? We have ready frustration. So there is a challenge - we had to check how to use the job search engine used on the website and in the application, in the new communication channel - chatbotThe solution:Chatbot has been implemented and effectively helps people on Pracuj.pl fanpage since 2019. We have achieved success through workshops, iterations and prototypes, and it all comes down to asking the right questions, such as:When will it be needed?Why will it be needed?What will his role be and what problems will he solve.Who will be needed?What personality should the bot have?Who are we designing for?We deepen persona, or people for whom this solution will be useful.How will the bot work?We develop logic of communication and bot language.To read more about this project click here:http://cogision.com/en/projekty/jak-chatbot-moze-podpowiadac-oferty-pracy-pracuj-pl

The problem:How to create a new, more effective version of the banking application used by thousands of people?The bank had 3 goals regarding the application:creating a new value proposition creating a new visual layer of the application addressing the needs of usersThe solution:We approached the solution in the following way:we analyzed and optimized the business concept of the application and its individual user groups and possible use casesthrough workshops, interviews with users and stakeholders we have developed the main vision of the applicationthrough interviews with users we have improved current solutions and we have added new ones improving the use of the applicationEffective cooperation with the client during implementation has resulted in quick and efficient implementation.

The problem:How to reconcile the expectations of customers and business? It’s not enough to simply transfer analog content to the digital world. This won’t cut anymore. We had increase number of subsribers, find something that will make the new users want to enter the website and have enough motivation to pay for its subscription.The solution:The expectations of business and users were brought about by three main factors:Well done exploratory work (analysis of the current brand strategy, competition analysis, search for benchmarks and good practices)Designing strategy and design solutions that supported itProviding solutions in an effective manner for implementation.Thanks to this, we managed to achieve results such as:Triple the number of digital subscribers on Polityka.pl by the end of 2020Maintain or increase advertising revenueStrengthen the perception of the Policy by recipients, but also business partnersChange the company’s organizational cultureTo read more about this project click here:http://cogision.com/en/projekty/strategia-cyfrowej-transformacji-serwisu-polityka