Blue Vector

Alphabets is an NGO focused at becoming a leading agent of social change dedicated to the education of underprivileged children. A profound vision such as theirs required a powerful translation into a more visual narration. The main factor challenging them from reaching their objective was that of gathering funds. So, here’s where we stepped in and devised a strategy to establish a distinct voice for ‘Alphabets’. From logo creation to rebuilding the website to setting up their social media platforms and weaving an impactful brand story around it, we started from the first letter, quite literally. Additionally, we also designed print collaterals such as posters and pamphlets as part of Alphabets’ association with other brands for the purpose of spreading awareness about the brand as well as offering people with the opportunity to donate for a cause.

Our multi-faceted, high-engagement and unapologetically fun Social Media content for Barbecue by Punjab Grill, a pan-Indian F&B chani.

Captain Dough is a Pizza delivery chain in Chandigarh. The target audience comprised of the youth who craved for baked goods through the day and munchies in the wee hours of the night. As a piece of the target group ourself, we committed to creating something novel and cheesy - just how we’d like it. We began by creating the mascot, whose story was told through multiple social media creatives. Each element of the mascot starting from his knife tattoo to his untied laces showcased his journey around the world that led him to be the star chef that he became. The logo was designed with the same appeal and aesthetic with a strong relatability quotient.

Foxtrot; a chain of haunts for creative people and sub-cultures serving cocktails, food and coffee; was gearing up for a grand opening at Cyberhub, Gurugram. The wanted a communication to launch their somewhat esoteric positioning of being a high-brow creative melting pot in a market which understood only flashy overtones, heavy-handed Bollywood DJs and ‘ladies nights’. We employed the strategy of creating a sense of ownership and welcome among youngians looking for a place to belong (and chill). #ThisIsYours was born illustrating how we are a ‘come as you are’ establishment by creating an eclectic, colorful and musically charged film that was extensively loved.We took multiple creative as well as non-creative archetypes of people and shaped a quirky montage of these, illustrating how everyone is welcome and celebrated at Foxtrot. The characters in the films are genuine micro as well as macro influencers, well-established in domains such as art, music, poetry, graffiti, etc. (e.g. https://www.instagram.com/rodahiya/, https://www.instagram.com/sintanu/, https://www.instagram.com/poemsonmypalms/https://www.instagram.com/weeke… and more). The film was shot in one day on a shoestring budget and was kept to a length of just one minute for easy dispersion.