Captain Dough - Branding
By Blue Vector
Client
Services
Project Description
Captain Dough is a Pizza delivery chain in Chandigarh. The target audience comprised of the youth who craved for baked goods through the day and munchies in the wee hours of the night. As a piece of the target group ourself, we committed to creating something novel and cheesy - just how we’d like it. We began by creating the mascot, whose story was told through multiple social media creatives. Each element of the mascot starting from his knife tattoo to his untied laces showcased his journey around the world that led him to be the star chef that he became. The logo was designed with the same appeal and aesthetic with a strong relatability quotient.
Captain Dough is a Pizza delivery chain in Chandigarh. The target audience comprised of the youth who craved for baked goods through the day and munchies in the wee hours of the night. As a piece of the target group ourself, we committed to creating something novel and cheesy - just how we’d like it. We began by creating the mascot, whose story was told through multiple social media creatives. Each element of the mascot starting from his knife tattoo to his untied laces showcased his journey around the world that led him to be the star chef that he became. The logo was designed with the same appeal and aesthetic with a strong relatability quotient.
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