Antonym
About the company
Antonym is a white-glove voice strategy and copywriting studio that conspires with industry-defining beauty, food, and lifestyle brands. There is no ingenuity in mimicry. If another brand is already saying it, why are you? As messaging experts and strategists, we devise the most ownable way to express your brand’s point of view. We excel at striking the intimate tension between business and romance and always find the sharpest, most provocative way to make your point. There is no magic without purpose, so we keep a strategic eye on your critical business goals and never sacrifice your voice. We craft nuanced brand strategy, visionary tone of voice development, and electric copywriting—all designed to express your brand’s purpose with precision and distinction.
Antonym is a white-glove voice strategy and copywriting studio that conspires with industry-defining beauty, food, and lifestyle brands. There is no ingenuity in mimicry. If another brand is already saying it, why are you? As messaging experts and strategists, we devise the most ownable way to express your brand’s point of view. We excel at striking the intimate tension between business and romance and always find the sharpest, most provocative way to make your point. There is no magic without purpose, so we keep a strategic eye on your critical business goals and never sacrifice your voice. We craft nuanced brand strategy, visionary tone of voice development, and electric copywriting—all designed to express your brand’s purpose with precision and distinction.
Antonym is a white-glove voice strategy and copywriting studio that conspires with industry-defining beauty, food, and lifestyle brands. There is no ingenuity in mimicry. If another brand is already saying it, why are you? As messaging experts and strategists, we devise the most ownable way to express your brand’s point of view. We excel at striking the intimate tension between business and romance and always find the sharpest, most provocative way to make your point. There is no magic without purpose, so we keep a strategic eye on your critical business goals and never sacrifice your voice. We craft nuanced brand strategy, visionary tone of voice development, and electric copywriting—all designed to express your brand’s purpose with precision and distinction.
Contact Antonym
Services
Industries
Industries
Portfolio
Bobbi Brown
The beauty icon regularly engages Antonym to craft and message their most prominent—and lucrative—campaigns of the year. We developed elegant, aspirational concepts for global, 360-degree multimedia programs including Holiday, Holiday Promos (Black Friday, Singles’ Day, Cyber Monday, and additional brand-specific promotions), Lunar New Year, D11 (China), and Breast Cancer Awareness.Then, we spun those concepts into hundreds (and in the case of Holiday, thousands) of conversion-driven assets including headlines, emails, visual merchandising, website copy, product descriptions, social media, paid advertisements, video supers and storytelling, set and shade names, and influencer guidelines.
Bobbi Brown
The beauty icon regularly engages Antonym to craft and message their most prominent—and lucrative—campaigns of the year. We developed elegant, aspirational concepts for global, 360-degree multimedia programs including Holiday, Holiday Promos (Black Friday, Singles’ Day, Cyber Monday, and additional brand-specific promotions), Lunar New Year, D11 (China), and Breast Cancer Awareness.Then, we spun those concepts into hundreds (and in the case of Holiday, thousands) of conversion-driven assets including headlines, emails, visual merchandising, website copy, product descriptions, social media, paid advertisements, video supers and storytelling, set and shade names, and influencer guidelines.
La Mer
La Mer engages Antonym to craft campaign concepts for their most revered collections and products,* devising original ideation, hooks, headlines, and messaging to create 360-degree, industry-defining experiences activated in stores and online.
Pat McGrath Labs
Antonym conspired with PAT McGRATH LABS to execute its masterclass of a brand voice* across all platforms, including a website and visual merchandising overhaul, shade naming, new product launches, and more.We devised messaging strategies for product launches, visual merchandising, social media, the website, exclusive collaborations, McGrath’s work with global Fashion Weeks, and press communications. We crafted shade names, product descriptions, in-store and retailer copy, event copy, press releases, packaging and website copy.
Reviews ( 4 )
Overall rating
5
4 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Creative Content Creation for Beauty Industry Client
Published: February 17, 2022
The Project
Email Marketing
Completed
Jan 2021 - Feb 2022
25000-50000 USD
Anonymous
Director
Confidential
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Overall, working with Antonym has been a seamless and rewarding experience. Their creativity, adaptability, and talent shine through in every project, making them an essential partner in our marketing efforts.
Project Description
I discovered Antonym through a trusted referral. Their team of 2-5 employees is responsible for producing our monthly newsletter aimed at professional consumers. This includes conducting interviews with industry experts and crafting engaging narratives to inspire and educate our audience, ultimately driving brand loyalty and product sales. Antonym’s storytelling abilities align perfectly with our brand voice, making them an invaluable part of our team.
Pros
Antonym consistently delivers top-notch creative work that meets our requirements. Their project management is reliable and professional, always ensuring timely delivery of high-quality content. I am impressed with their ability to understand and match our brand voice with minimal editing needed.
Cons
None
Switched from another provider?
yes
Considered other providers?
yes
Revolutionizing Branding Strategy with Innovative Content Marketing Solutions
Published: February 15, 2017
The Project
Branding
Completed
Jun 2016 - Feb 2017
Anonymous
President
Confidential
2 - 9 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Antonym was a game-changer for our company. Their innovative solutions and collaborative approach exceeded our expectations, resulting in a significant boost in our online performance.
Project Description
I discovered Antonym through a recommendation and was impressed by their fresh approach to branding. They provided valuable insights and executed a comprehensive strategy to enhance our online presence and amplify our company’s voice.
Pros
Antonym creatively met our needs by producing clever, targeted copy and enhancing our online presence. They set clear and realistic schedules, delivering on time and within budget. Their ability to hone into our voice and message stood out.
Cons
N/A
Switched from another provider?
yes
Considered other providers?
yes
Revolutionizing Content Creation for Tech Firm
Published: June 17, 2013
The Project
Content Marketing
Completed
Jul 2012 - May 2013
Anonymous
COO
Confidential
10 - 49 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Antonym was a delight from start to finish. Their talent in crafting a brand voice that resonated with our client’s audience and their dedication to exceeding expectations made them a valuable partner in our project.
Project Description
I discovered Antonym through a referral and chose them over other options due to their high ratings, proximity to my location, and alignment with our company values. We collaborated on content development for an e-commerce client, focusing on creating a brand voice for their website redesign. Antonym’s expertise in translating the client’s vision into engaging copy for various website elements was truly impressive.
Pros
Antonym’s Amanda possesses a unique ability to capture the essence of a brand or project and translate it into fresh and compelling content. Her creativity and efficiency in delivering exceptional copy within tight timelines were truly impressive. The team’s responsiveness to our needs and their seamless project management made the collaboration a success.
Cons
There were no areas for improvement or things Antonym could have done differently. Amanda’s personable approach and the quality of work delivered made the experience enjoyable and fruitful.
Switched from another provider?
yes
Considered other providers?
yes
Strategic Presentation Development for Company Branding
Published: December 30, 2010
The Project
Business Consulting
Completed
Apr 2010 - Dec 2010
25000-50000 USD
Anonymous
Founder
Business services
2 - 9 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Antonym successfully created a strategy deck for our brand management firm, resulting in a new structure that led to an 80% talent retention rate. Their professionalism, communication, and timeliness were outstanding throughout the project.
Project Description
I discovered Antonym through a recommendation from a previous collaboration. Their team of 2-5 employees worked closely with me to create a cohesive strategy deck. This involved condensing 10 hours of interviews and meetings into a concise 20-page presentation, with 4 rounds of revisions.
Pros
I absolutely loved working with Antonym. They were not only professional and knowledgeable, but also fun to work with. Their timely communication and delivery of all project items were exceptional. They truly felt like partners who elevated my work and made it even better than I could have done alone.
Cons
Honestly, I have no complaints or areas for improvement to suggest for Antonym. They exceeded all my expectations and delivered a top-notch service.
Switched from another provider?
yes
Considered other providers?
yes
Offices
Headquarter
New York, 632 Morgan Avenue
Area served
Media
No Media yet
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