The beauty icon regularly engages Antonym to craft and message their most prominent—and lucrative—campaigns of the year. We developed elegant, aspirational concepts for global, 360-degree multimedia programs including Holiday, Holiday Promos (Black Friday, Singles’ Day, Cyber Monday, and additional brand-specific promotions), Lunar New Year, D11 (China), and Breast Cancer Awareness.Then, we spun those concepts into hundreds (and in the case of Holiday, thousands) of conversion-driven assets including headlines, emails, visual merchandising, website copy, product descriptions, social media, paid advertisements, video supers and storytelling, set and shade names, and influencer guidelines.

The beauty icon regularly engages Antonym to craft and message their most prominent—and lucrative—campaigns of the year. We developed elegant, aspirational concepts for global, 360-degree multimedia programs including Holiday, Holiday Promos (Black Friday, Singles’ Day, Cyber Monday, and additional brand-specific promotions), Lunar New Year, D11 (China), and Breast Cancer Awareness.Then, we spun those concepts into hundreds (and in the case of Holiday, thousands) of conversion-driven assets including headlines, emails, visual merchandising, website copy, product descriptions, social media, paid advertisements, video supers and storytelling, set and shade names, and influencer guidelines.

Antonym conspired with PAT McGRATH LABS to execute its masterclass of a brand voice* across all platforms, including a website and visual merchandising overhaul, shade naming, new product launches, and more.We devised messaging strategies for product launches, visual merchandising, social media, the website, exclusive collaborations, McGrath’s work with global Fashion Weeks, and press communications. We crafted shade names, product descriptions, in-store and retailer copy, event copy, press releases, packaging and website copy.