ZGM Modern Marketing Partners Agency Logo

ZGM Modern Marketing Partners

About the company

Edmonton
Founded: 2001
50+ Empl.

We are the largest full-service, independent marketing agency in western Canada – with offices in both Edmonton and Calgary. We help good organizations make a greater mark on the world by combining humanity and technology to build and execute strategically sound, visually stunning, data-informed marketing campaigns.

We are the largest full-service, independent marketing agency in western Canada – with offices in both Edmonton and Calgary. We help good organizations make a greater mark on the world by combining humanity and technology to build and execute strategically sound, visually stunning, data-informed marketing campaigns.

We are the largest full-service, independent marketing agency in western Canada – with offices in both Edmonton and Calgary. We help good organizations make a greater mark on the world by combining humanity and technology to build and execute strategically sound, visually stunning, data-informed marketing campaigns.

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Services

AdvertisingBrandingWeb DesignPublic RelationsDigital StrategyMedia Planning & Buying

Industries

GovernmentOther industriesConsumer products & servicesGambling

Portfolio

Changing the face of hockey

THE CHALLENGEA history of racism –There is a darker side to hockey where black, brown, and indigenous players can experience racism and this rotten culture is creating very real consequences for the game. Registration in hockey youth leagues is decreasing at an alarming rate.Nine NHL players of colour banded together in this moment of racial reckoning to shed light on the very real issues within the game. They aimed to bridge the gap to help ensure children of colour fall and stay in love with the game of hockey by promoting diversity and inclusivity.With high-stakes meetings with the NHL and Hockey Canada and only a few weeks, until the NHL resumed in the Covid bubbles, the HDA engaged ZGM to build a polished brand. It happened faster than Connor McDavid on a breakaway. THE WORKBrand –In less than 4 weeks, from the time the Hockey Diversity Alliance was formed to the time the 2020 season kicked off, ZGM developed an accessible logo and brand for the HDA.On August 1, 2020, Matt Dumba became the first NHL player to kneel during a national anthem ceremony. He did it donning the HDA hoodie ZGM made for him. As he knelt for the anthem, ZGM launched the HDA website, store, brand video, and social account, along with the #isupporthda campaign.Campaign –The very successful #isupporthda organic campaign was launched to build ally support. Players posted a video of HDA allies (including Connor McDavid, Patrick Maholmes, Alexander Ovechkin & many more) publicly stating their support for the HDA and the BLM movement. Social channels, built and managed by ZGM, have over 27K followers. RESULTSMatt Dumba’s speech, and subsequent anthem kneel, was seen by millions of viewers as the 2020 hockey season kicked off.Substantial financial commitments from Kraft-Heinz and Scotiabank to fund grassroots programs, along with additional corporate sponsors to be announced soon.Over $250,000 in HDA apparel85K unique visitors to the website

Changing the Playbook

THE CHALLENGEA new way to communicateCoaches need to not only know how their team’s mental health is doing but how to act on it. Athletes need to know that they will not only be heard but that their privacy will be protected. We had to create a new way for coaches and athletes to communicate so that we could properly measure mental health and team performance. SOLUTIONApps for everyone –We built an app for athletes, prompting them with data-based questions to gauge mental health and submit the results anonymously to their coach. For the coaches, we created a web app to display those athlete survey results alongside tips and guidance on improving low scores. We even made an app for the league administrators to compare the mental health of their teams and coaches. Extending the brand –Mental health among teams is a universal concern so the HONE brand was built with growth in mind. From corporations to schools, the Hone brand and system was designed to expand and adapt to new ventures. Digital echosphere –Beyond building the product, we built the communication system that surrounded it. This included things like CRM segmenting and optimization, digital sales, lead nurturing, email automation and content scheduling. Everything needed to be seamless, ready for growth and ultimately in a place that could be handed back over to the HONE internal team to run with. Continuous iteration –Like any startup, change is the only constant. HONE continues to pivot and we are proud to be able to keep up the pace. By continually testing and getting feedback from athletes and coaches, we have been able to hone (forgive the pun) this application to a sharp edge. Now we are looking into new markets and new ways to expand by building on a strong foundation. RESULTSSince starting, hone athletics has grown to include the entire Ontario hockey league and CSSHL (Canadian Sport School Hockey League)92% client retention rate, year over year250% growth in client base, year over year

Reviews ( 1 )

Overall rating

5

1 Reviews

Expertise

5

Accuracy of Cost Estimates

5

Value for Money

5

Communication

5

Accuracy of Timeline

5

Innovative Marketing Campaign for a Nonprofit Organization

Published: December 30, 2018

The Project

Advertising

Completed

Sep 2017 - Dec 2018

25000-50000 USD

anonymous

Anonymous

Communications Manager

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with ZGM Modern Marketing Partners on a mass awareness campaign for a charitable institution was a success. The campaign reached the target audiences and received positive feedback from stakeholders. The team’s workflow was effective, and their dedication and passion for the project were evident throughout. Overall, it was a positive and successful collaboration.

Project Description

We selected this vendor through a formal process and were impressed with their previous work. After several meetings to discuss the campaign strategy, they executed it successfully. The campaign included various media channels such as TV, radio, online content, and social media, with a focus on reaching a diverse audience. They also secured additional advertising opportunities to maximize impact. The team composition included staff from our organization and the vendor, working together seamlessly to achieve our goals.

Pros

The team’s creativity and dedication were truly impressive, providing valuable insights and incorporating feedback effectively. They managed multiple stakeholders with ease, resulting in high-quality results. Communication was efficient and timelines were consistently met.

Cons

There were no significant areas for improvement identified during our collaboration with this vendor.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Edmonton, 8155 105 St NW #290

Calgary

1324 17 Ave SW #500

Area served

WorldWide

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