Yoru Marketing

Running a 7 figure business is always fun and exciting. But that excitement quickly turns into nervousness when you need to start running ads on a brand new advertising platform and invest money upfront.Rather than stick to his original strategies, Kevin Kubinak, founder of Full Send Diesel, decided to let the Yoru Marketing team go ahead and establish a presence for his brand on Google Ads. The results speak for themselves.Right from the beginning, we were seeing an extraordinary return on ad spend for the campaigns we had launched. On a bad day initially, the ROAS was a 20x – absolutely unheard of results.We were able to achieve such results extremely quickly because the brand had an established following which it had gained via Facebook ads. Mixing this in with our proven Google Ads strategies did the trick. Since launch day of October 24, 2021 to the present day (November 26, 2021), this brand has done over $52,000 in sales with just Google Ads at a 18x ROAS.This is why eCommerce store owners refer to us as the BEST Google Ads agency.We initially started with a smart shopping campaign to leverage the data this brand already had. This was coupled with the launch of a few special audiences which we do for all our eCommerce clients.  While the campaign was running, we decided to launch some testing and search campaigns to establish an overall presence. Mixing this with Facebook Ads retargeting really helped increase overall brand presence.

Jumping into a brand new advertising platform and trusting a PPC agency doesn’t always play out well. However, you just have to take the risk sometimes to see what your eCommerce business is capable of.That’s exactly what Harry from Pain Free Aussies did in the early days of December in 2021. After running a health related eCom business based in Australia for over a year via Facebook Ads, he decided that it was time to introduce some stability by expanding on other platforms.He came to us after watching our founder, Shri Kanase, on Youtube and immediately connecting with the content. While this initial step was Harry’s entrance into an ultra profitable advertising platform, this was no easy journey for the Yoru Marketing team.We began our work by establishing Pain Free Aussie’s backend (tons of tracking and feed issues) and ensuring all the products were properly submitted to the Google Merchant Center. This process alone took a little over a week as the merchant center was initially suspended.Once all the settings were properly validated and the tracking tags installed, we started our initial shopping and search campaigns. Unfortunately, Pain Free Aussies did not have an established Google Analytics account, which meant we were basically starting from scratch.We noticed a similar trend with Pain Free Aussies; a very slow yet profitable growth in terms of revenue as well as visitors. Once the warm up period had ended, however, things began to pick up (around January 17th – a little over two weeks from initial launch).From December 28th to January 25th, we spent only $429.73 AUD to comply with Harry’s budget however, our campaigns generated over $8,494 AUD within this time frame – a whopping 19x ROAS.

Sonno is a luxury eCommerce furniture brand operating within the United Kingdom that came to us during the end of December in 2021. This brand had been originally running Google Ads via another agency however, the KPIs weren’t getting met. After analyzing and relaunching brand new campaigns, we were able get the brand to a 7.47x ROAS while exceeding the needed KPIs.

When it comes to Google Ads, fashion and jewelry is one of the most difficult and competitive niches to break into and establish a brand. This is true regardless of country targeted. And while we normally don’t work with fashion or jewelry brands due to this, Sevora was different from the rest. We decided to begin our partnership around November 12th. The eCom journey with Google Ads has been nothing less than special.Yoru Marketing changed up the initial campaigns significantly and launched a set of new shopping campaigns. These campaigns were slightly different from our usual strategy as competitive niches require a different approach.Our team was able to use the existing data this brand had accumulated from Taboola ads to boost start the new shopping campaigns. This helped feed the algorithm enough data to launch profitably right from the beginning.As of current, we’re running a mixture of shopping and search campaigns for the account. The best sellers are inside one shopping campaign while the rest of the products are in another.While majority of the strategies follow those mentioned on Shri Kanase’s Youtube channel, we took a different approach for Sevora.Our initial strategy was to launch a smart shopping campaign and let Google decide what the right bid for the product is and when it should be shown. We did not want to control all the varying keywords and all as jewelry brands often have tens of thousands.This was followed by a search campaign directly targeting the brand itself. Sevora already had a search campaign performing quite well as this brand was the only brand targeting their products – we came in and fixed things up and made them better.The brand which Yoru Marketing was not too confident about became one of our best winning stores. We plan to consistently scale this eCommerce store long term.