VeracityColab

“The details matter.” In a nutshell, that’s what adidas told us when they came to us in need of a video for their Tour360 2.0 Golf Shoe. Just the slightest enhancement in stability can make the difference between two strokes and three… and when you’re a serious golfer, that’s a big deal. So, it was on us to create a short ad that clearly showcased what’s different about this shoe from the previous version, and why it’s better.

You’re most likely familiar with Adobe, but if you’re not, they create software that pretty much changes the world.The ChallengeAdobe came to us with two challenges: They needed a video that introduced their marketplace for Chief Marketing Officers in a conceptually creative, beautifully executed, and wholly informative way… and they needed it in a week.The ApproachA ball. No, a dot. That was the original idea. But not just any dot. A moving dot in a sort of Rube Goldberg Machine. Why? Because when you’re attempting to communicate A LOT of information, you need a guide, something to follow. We knew that if we could keep our audience watching the journey of a ball, I mean a dot, then we could touch on all the great offerings that CMO DOT COM has to offer without them clicking away. Mix in a few moments of tension, delight, and beautifully minimal design, and you’ve got something going on.The ResultsAfter letting us know how satisfied they were with the video and how successful the video had performed, they ended up implementing some our design, and yes, the DOT into their web experience and logo. Quite the compliment.Adobe liked the first project so much that they asked us to follow it up with a similar video describing statistics about CMOs. This time around, we brought more life and character to our friendly red dot, representing quirky facts about CMOs and their world.The main KPI that we measured for this campaign was the engagement rate. We’re proud to report that an average viewer was likely to engage with this video for 85% of it’s length or more. It was important to keep the audience engaged the entire time so that they could comprehend the entire value proposition of Adobe CMO. Mission accomplished.

Aisin is a global supplier of automotive components.The ChallengeAisin recently created a futuristic car navigation platform and they needed a fresh and relatable way to showcase all of its features so that both OEMs and individuals would take interest. No biggie, right? But then you start thinking, wait a minute, car commercials require driving shots, with lots of locations, and hired traffic cops, permitting, blocking off streets, and money, money, and more money.  If this video were just focusing on one feature, some of those things might be doable, but five features?! Not to mention the fact that we needed to come up with a cohesive story that could clearly connect all the dots into one fluid narrative.The ApproachFirst things first, we needed a futuristic concept. The problem with futuristic concepts however is that they often feel so detached from reality that people don’t actually believe them. The solution? Showcase the futuristic features solving the most mundane problems of life. We found that this approach helped balance out the believability and use of their product really well. Okay, but how do we solve for showcasing all 5 features? Well, since the biggest costs associated with producing a car commercial are all the driving shots, we needed to find a way to tell a story with little to no driving. At first this seemed impossible, but then we realized that people don’t actually use their navigation systems WHILE they’re en route, they use them to find the route. And THAT is when the possibilities started to open up for us on how to bring this video to life.

Firewalls are a vital tool in network security, and AT&T has brought firewalls into the modern era by enhancing them with a unique blend of machine learning, data analytics, and the knowledge of human experts. They came to us with the task of explaining this sophisticated approach and showing the world what sets it apart from existing methods.