Usertive

Altcoinex is a bitcoin and cryptocurrency exchange platform, focused on professionalism and transparency above all else. We handled the design & front-end development for the platform. Emphasizing the client’s legitimacy, we moved away from the dark aesthetic generally associated with cryptocurrency-related websites. Instead, we went for a very clean, corporate-like design built around light primary colors and blue accents, generally associated with safety and reliability. There is obviously a lot of different data to visualize and forms to build when creating a trading platform. Smooth, usability-first UI and UX with minimal distracting decorations is what we decided on, in order to make the Altcoinex experience reliable and easy to learn.

Digital Resolution is an international marketing agency, specializing in performance campaigns. Their Polish branch offers a wide range of services, from strategy, through SEO/SEM, social media and Analytics, to ad campaigns and creatives - but had trouble communicating them all effectively. Our project consisted of two phases. In the first one, we refreshed their branding with a new set of colors, logo, stationery and others. In the second phase, we redesigned the website, developed it, and integrated with a CMS. We emphasized Digital Resolution’s highly dynamic, results-oriented nature that characterized the performance marketing sector. We chose a bolder color palette, and then brought out the essence of their services, previously somewhat lost, through clearer, more striking sections. Keeping in mind the target audience, we made the general aesthetic corporate-friendly with clear typography and evocative illustrations. Their branding and website now communicate enthusiasm, warmth, and success - just what you want from successful performance marketing campaigns.

Entire is a cozy space located in one of Poland’s most prestigious business centers, specialising in business events, dining, and catering. The main selling point of Entire is their customizability - the space can transform into pretty much anything the guest may want for their particular event (within reason, of course). Hence, there wasn’t much of a point in building a complex website that would overwhelm the visitor by showcasing all the different possibilities. Entire would much rather have a modest one-pager, meant to encourage the visitors to get in touch and talk about their needs during a quick call. That’s exactly what we designed - a smart, elegant website that briefly went over Entire’s benefits, gave an idea of the possibilities, and smoothly directed the users to the contact section. In terms of aesthetic, we went for a heavy focus on typography, accented by a tasteful mix of an inviting cream and distinguished, royal green main colors that underscore Entire’ prestigious nature.

Naturis Farm is an e-commerce platform for all things CBD. Where many similar brands position themselves as simply “legal weed” without the intoxication, Naturis Farm’s approach is different - it’s primarily concerned with the actual health benefits of its products. We handled the entire process of setting up the brand and its digital presence. We started with the basics: visual branding, mood, and tone of voice. Then we moved to the next stage: we designed from scratch and then developed the e-commerce platform with modern high-performance headless solutions. Lastly, we shaped the marketing direction with social media, mailings, and other creatives. The creative direction for the project was clear from the beginning: Naturis Farm would define itself more like a pharmacy than a lifestyle brand as many other CBD brands do. That’s why we went with a rather conservative, clean design style, meant to underline the legitimacy of the products and their effects.