UPRAISE Marketing + Public Relations

Not the number of pets it sheltered, but the size of the capital campaign it planned to begin. This wonderful, progressive organization turned to us to raise its profile as it prepared for this ambitious fundraising effort. Articles with pretty pictures weren’t good enough, every Humane Society or SPCA gets its share of these. HSSV needed the cat’s meow of campaigns to raise their profile far above those of other humane organizations. We built a campaign designed to increase the chances of viralness around “Eddie the Terrible,” a Chihuahua with the most rotten of personalities. Beginning with a press release promoting “the worst dog ever,” we continued with blogs and media pitching supported by a video that highlighted everything terrible about Eddie (it could have been a long video). Our break came with a Huffington Post article that earned 32,000 Facebook likes, 6,300 shares, and more than 200 comments. Coverage continued with more than 25 additional articles and posts, but what really got social media panting was our segment on Good Morning America. The happy ending: Eddie was quickly adopted and his new owners actually love him!

When we first started our relationship with Bank of San Francisco, we were eager to work with a progressive community bank that valued its clients. We were also excited to refresh the Bank’s dated collateral system and show off that this community bank could talk the talk of being modern and tech savvy, with an unwavering commitment to those they serve.What started off as an initial re-design of marketing fliers and postcards turned into a complete overhaul of their marketing collateral, including their website. We developed a comprehensive new system of templates that feature appealing, modern and consistent design, across digital and print. Essential to the Bank was ensuring their new website still felt “like home” to their clients, so we proposed featuring them front and center.We carefully planned and executed the Bank’s brand re-launch with an integrated public relations and marketing strategy, including updating copy and graphics to ensure messaging was consistent, as well as brainstorming a new tagline. The result? A modern, sophisticated collateral system with the Bank’s biggest asset at the core of it: their clients. And to represent all of this was a brand new tagline: With You When It Matters.

LILEE Systems was in a hurry. With a new marketing team on board, a pivot in their business model and an aggressive calendar of activities, they needed to restart a new public relations and marketing program – pronto.We were ready. Within the first month, we: created new collateral, website graphics and pop-up banners for an upcoming trade show, completed early updates to the website and jump-started a dormant media relations program.In subsequent months, we overhauled website text, graphics and flow; organized a webinar series; built an entirely new collateral system; recommended a new lead generation/lead qualification strategy’ earned the company multiple awards and listings, including Inc. 500 and Silicon Valley Business Journal Fastest Growing recognition; and recreated an analyst relations program to complement existing media relations efforts.The company is now well-positioned to make its next move.

Clover has brought new levels of innovation to the point-of-sale (POS) market with its concept of developing Android-based systems that merchants customize by downloading the apps of their choice.In addition to our media relations, speaking program and trade show support, we embarked on an aggressive awards program to gain recognition for Clover innovation. To date, Clover has won more than 20 awards, significantly more than its competitors. Just a few of these are listed below:- Emerging Payments Awards- Engadget Awards- Edison Awards- Mobile Excellence Awards- Best in Biz Awards 2016