Ubiquitous

Ubiquitous spearheaded a highly successful influencer marketing campaign for Whisker’s Litter-Robot, launching its innovative LR4 self-cleaning litter box. The $650 product aimed for internet fame by combining robots, cats, and quirky appeal. The eight-week campaign, spanning YouTube, Instagram, and TikTok, achieved extraordinary results—66.6 million views, 93,000 site visits, and substantial revenue.Ubiquitous strategically managed the campaign, conducting weekly syncs, sending hundreds of emails, and allocating the budget across platforms. Their proprietary technology streamlined influencer selection, focusing on cat accounts and influencers for Instagram, TikTok, and tech reviewers for YouTube.Results showcased viral success, with TikTok and Instagram influencers generating 64.5 million views at a $4.50 CPM. YouTube, though a pricier channel, garnered 360,000 views, 20,500 site visits, and additional revenue. Overall, 130 posts across platforms generated 68.1 million views, 7.3 million engagements, and a $7.27 blended CPM, surpassing the $8 goal.Key insights included TikTok’s evolving algorithm, preferring original content, and the necessity of addressing price-related comments. Despite concluding, Litter-Robot’s brand awareness thrived, paving the way for ongoing influencer collaborations and internalizing influencer marketing as a pivotal strategy.

Ubiquitous helped Hers revolutionize its online presence with a TikTok influencer campaign that achieved outstanding results in just 30 days. Despite facing advertising challenges due to prescription requirements for skincare products and the sensitivity of promoting hair loss solutions, the campaign generated over 5 million impressions.The quantitative success included 1,453,900 total impressions, a $11.01 CPM, and a 4.48% engagement rate for the Hers Hair campaign, while the Hers Skin campaign achieved 3,414,400 total impressions, a $5.13 CPM, and a 2.24% engagement rate. Both campaigns drove over 11,000 users to the Hers website at a $0.62 CPC, 20% lower than the industry average. Notably, Spark Ads delivered a $2 CPM on awareness campaigns and a $5 CPM on traffic campaigns.Qualitatively, the campaign demonstrated the power of reframing language, nimble problem-solving, and leveraging influencers’ authenticity. The success extended to Hers’ skincare line, operating in a restricted advertising space, outperforming hair care products. The campaign showcased that well-designed, casual TikToks, aligned with the platform’s ethos, can drive engagement and create a meaningful impact.Hers, previously unsure of navigating obstacles, now sees influencer marketing as a potent tool. With a strategic pause on Spark Ads to refocus on conversion, Hers is well-poised to continue its upward trajectory, leveraging lessons learned and building on the campaign’s undeniable success.

In collaboration with Ubiquitous, Magic Spoon transformed its TikTok marketing strategy, achieving remarkable success in just 30 days. Targeting Millennials and Gen-Zers on the platform, the influencer campaign led to a staggering 10.8M impressions, doubling engagement rates, and securing a $2.30 CPM.Ubiquitous streamlined Magic Spoon’s campaign from selecting creators to executing an Integrated Video Campaign. The results unveiled key insights: delightful packaging experiences, product-in-action videos, and mid-sized creators drove optimal engagement.Magic Spoon’s marketing strategy pivoted post-campaign, focusing on mid-sized influencers in the “mom,” “vlogger,” and “foodie” categories. The new approach integrates products naturally into videos, maximizing advertising spend. With TikTok’s exponential growth, Magic Spoon recognizes influencer marketing as the ideal avenue to captivate the expanding Millennial audience.This collaboration not only met but exceeded KPIs, revealing influencer marketing on TikTok as a powerful tool for brand growth in a dynamic and ever-expanding digital landscape.

Nightcap, a drink spiking defense device, partnered with Ubiquitous for an influencer marketing campaign aimed at raising awareness about drink spiking. The campaign successfully collaborated with a self-defense influencer, generating a viral video that garnered 65 million combined views on TikTok and Instagram, achieving an ultra-low CPM and a 51% increase in web traffic.The content strategy extended beyond the initial success, featuring engaging videos on statistics, safety tips, and FAQs, consistently maintaining superb CPM standards. Recognizing the value of long-term partnerships, Ubiquitous orchestrated a year-long deal, resulting in continued viral content and millions of views per video.Unexpectedly, the campaign discovered the potency of Instagram, with reposts by popular meme pages significantly amplifying viewership. Embracing controversy by addressing and pinning a misogynistic comment further increased engagement rates.Building on the success with the initial influencer, Ubiquitous expanded Nightcap’s collaborations to involve another influencer duo, Brandy and Billy, whose campaign quickly accumulated close to 10 million views and garnered media attention.Nightcap’s strategic influencer marketing approach not only propelled the brand into widespread recognition, particularly in college areas, but also demonstrated the tangible impact of influencer collaborations on top-line revenue. Co-founder Michael Benarde praised Ubiquitous for their consistent support and successful campaigns, emphasizing the positive outcomes of their long-term and affordable partnerships.