Think Design

Introduction: Analyttica TreasureHunt is a U.S Patented experiential learning system for learning data analytics by solving real life problems. It is a pioneering product in its space; and something to this effect is being attempted for the very first time ever!Since the platform aims to certify its users for the problems they solve in their courses, there was a clear need to ease user journeys, build in authenticity, demonstrate credibility and make the web based platform very robust.Design Solution: Data analytics is complex; and for users who come here to learn, it could be overwhelming to see too much information at the very first time. We made progressive revelation thereby making the experience easy on users’ minds.Given that its users pursue this as a part time activity, there are clear indicators of users’ journey in a timeline format.In order to make the marketplace model successful, consolidated efforts went into making a course creator’s experience delightful.Awards: Good Design Award 2018, India’s Best Design Project 2018.A’ TreasureHunt WebsiteProduct Video

Introduction: Axis Bank is the third largest private sector bank in India and Axis Direct, its flagship investment platform. Axis Direct offers simplified solutions to trade in equity, derivatives, mutual funds and IPOs in Indian share market. Think Design worked with Axis Bank to strategise, reposition and redefine its Next generation Axis Direct platform.User Centered Approach: A new user segment emerged and it was the highest growing segment: the “new to investment user”. This called for a ground breaking approach to menu structure and terminology. It called for a massive effort in the lines of developing and deploying educational content.Design Activities: UX Strategy and design that involved insight and strategy workshops, competitive positioning, desk research, content strategy and Information Architecture, visual branding and communication, front end development and implementation support.Impact: Redefined Axis Direct was launched in November 2016. Within a month of its launch, key site metrics improved by 30%.Awards: India’s Best Design Project 2017, DMA Asia Echo Awards 2018 and 2017.Design Case StudyAxis Direct Website

A new opportunity in the context of data roaming was identified and proposed by the Globetouch team. As UX Practitioners, Think Design’s role was to tangibilize this idea into a seamless, usable and delightful product that is mature from the day it would be launched.FiGO is now available in select countries in Asia while carrier partners are being identified in other countries. The app received two international awards:Creativepool People’s Choice award 2017Good Design Award 2017Figo App WebsiteAndroid AppCase Study page

Introduction: IDBI Federal Life Insurance Co. is a three way joint-venture of IDBI Bank, an Indian development and commercial bank; Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe.The Challenge: Life insurance is still sold through agents, but people have also started applying online. Which means that we need to design for two kind of users: the ones who complete the entire journey online as well as those who are still adapting to the digital medium. Designing for different customer maturities is one of the key challenges in the insurance industry today.The Solution: We decided to innovate our way through, guided by User insights. Analyzing user mindset while selecting a policy, we delivered:Complete information about the policy in a transparent mannerView similar products with clear differentiators to help finalize oneAbility to check eligibility and get a quick quote, with a possibility to customize.Building in these capabilities brought us close to insurance productization, with policies presented as products with USPs.Awards: India’s Best Design Project 2018.IDBI Federal Website.Design Case Study.