Swwim

Alpha Crew is a leading provider in event production. They’ve supported the world’s biggest names in events launch conferences for the likes of Google, Spotify, Facebook, Sky, and the BBC to name a few. We’ve been responsible for its social media marketing since 2018 and in that time have developed a cohesive strategy that delivers on brand perception, employee and client engagement, and lead generation.

We worked with Charles Worthington Salons to implement a social media strategy and manage influencer outreach and PR. In 2022 we worked alongside the stylists in the salon to create and edit content for Instagram, TikTok & Facebook. We visited the salon for shoot days where we created trending content for socials. We built a buzz around the salon by working with influencers who created quality content in return for complimentary appointments. By building strong relationships with our network of beauty press, we were able to secure brilliant coverage in publications including Woman & Home, House Beautiful and Stylist Magazine.

We worked with Daniel Galvin’s team to transform the way they used social media. Over a period of 6 months, we created a social media strategy, trained their hair stylists across its three London salons in the basics of social media and community management, implemented a process to be rolled out throughout and lastly created a suite of slick content including photography and videos.

Since 2018 we’ve been responsible for Givenchy Beauty’s influencer marketing programme. We were appointed to help drive brand awareness for the brand’s Make Up range in the UK. Since then we’ve supported the brand with every key launch including its recent virtual consultation service ‘Givenchy Le Studio’, launched through our influencer network. As a result of the campaign, online consultations increased by 40%.