SmashBrand
About the company
Trusted by large and small brands alike. Walgreens, Duracell, TreeTop, Paypal, G-Fuel, 7-Eleven, Red Gold, and hundreds more. We are the only branding agency that can guarantee and consistently deliver specific market outcomes, such as increases in purchase intent, category growth, and new customer adoption. We strategically develop, creatively design, and test with consumers through a data-driven process to optimize your brand and packaging. The outcome is a boost in brand and retailer confidence, ensuring your product sells even before it reaches the shelves. Brand Strategy All projects begin with a comprehensive brand strategy looking deep into a brand, category trends, and competitors. Through extensive research, we measure brand awareness, identify competitive gaps, and understand consumer perceptions. A sample of the services we perform for strategic branding includes: Brand Discovery Brand Audit Brand Positioning Brand Architecture Our Path To Performance™ process combines brand understanding consumer research, and industry expertise to help your brand find the next big idea. Whether it’s brand innovation or renovation, we help CPG companies put their best foot forward. Packaging Design As a leading product packaging design agency, we specialize in creating innovative packaging designs that captivate consumers and elevate your brand. Our team combines creativity and data-driven insights to deliver packaging solutions that stand out on shelves, driving increased purchase intent and category growth. Consumer Testing Through rigorous consumer testing, we capture consumer insights that inform and iterate our design decisions, ensuring your consumer product is optimized for maximum purchase intent with the target audience. By testing packaging prototypes and assessing consumer feedback, we create packaging that engages consumers and establishes a strong emotional connection. Additional Services
Trusted by large and small brands alike. Walgreens, Duracell, TreeTop, Paypal, G-Fuel, 7-Eleven, Red Gold, and hundreds more. We are the only branding agency that can guarantee and consistently deliver specific market outcomes, such as increases in purchase intent, category growth, and new customer adoption. We strategically develop, creatively design, and test with consumers through a data-driven process to optimize your brand and packaging. The outcome is a boost in brand and retailer confidence, ensuring your product sells even before it reaches the shelves. Brand Strategy All projects begin with a comprehensive brand strategy looking deep into a brand, category trends, and competitors. Through extensive research, we measure brand awareness, identify competitive gaps, and understand consumer perceptions. A sample of the services we perform for strategic branding includes: Brand Discovery Brand Audit Brand Positioning Brand Architecture Our Path To Performance™ process combines brand understanding consumer research, and industry expertise to help your brand find the next big idea. Whether it’s brand innovation or renovation, we help CPG companies put their best foot forward. Packaging Design As a leading product packaging design agency, we specialize in creating innovative packaging designs that captivate consumers and elevate your brand. Our team combines creativity and data-driven insights to deliver packaging solutions that stand out on shelves, driving increased purchase intent and category growth. Consumer Testing Through rigorous consumer testing, we capture consumer insights that inform and iterate our design decisions, ensuring your consumer product is optimized for maximum purchase intent with the target audience. By testing packaging prototypes and assessing consumer feedback, we create packaging that engages consumers and establishes a strong emotional connection. Additional Services
Trusted by large and small brands alike. Walgreens, Duracell, TreeTop, Paypal, G-Fuel, 7-Eleven, Red Gold, and hundreds more. We are the only branding agency that can guarantee and consistently deliver specific market outcomes, such as increases in purchase intent, category growth, and new customer adoption. We strategically develop, creatively design, and test with consumers through a data-driven process to optimize your brand and packaging. The outcome is a boost in brand and retailer confidence, ensuring your product sells even before it reaches the shelves. Brand Strategy All projects begin with a comprehensive brand strategy looking deep into a brand, category trends, and competitors. Through extensive research, we measure brand awareness, identify competitive gaps, and understand consumer perceptions. A sample of the services we perform for strategic branding includes: Brand Discovery Brand Audit Brand Positioning Brand Architecture Our Path To Performance™ process combines brand understanding consumer research, and industry expertise to help your brand find the next big idea. Whether it’s brand innovation or renovation, we help CPG companies put their best foot forward. Packaging Design As a leading product packaging design agency, we specialize in creating innovative packaging designs that captivate consumers and elevate your brand. Our team combines creativity and data-driven insights to deliver packaging solutions that stand out on shelves, driving increased purchase intent and category growth. Consumer Testing Through rigorous consumer testing, we capture consumer insights that inform and iterate our design decisions, ensuring your consumer product is optimized for maximum purchase intent with the target audience. By testing packaging prototypes and assessing consumer feedback, we create packaging that engages consumers and establishes a strong emotional connection. Additional Services
Contact SmashBrand
Services
Industries
Industries
Portfolio
Brand refresh for 7-Eleven
7-Eleven is a national chain of convenience stores. They approached us to give their prepaid debit cards a brand refresh with the aim of targeting a younger demographic and overcoming the stigma associated with the product.Our brand refresh led to a 63% increase in purchase intent, and 18% improvement in perceived SKU differentiation, meaning lower purchase friction and better sales.
Duracell Packaging Design
We were given the opportunity to reimagine and redesign the world’s most famous battery packaging. It needed to have a purpose, brand blocking on the shelf, and impact on the computer screen to stand out in a sea of noisy options.
Packaging Redesign with Consumer Testing.
Paired with grocery shopping data showing guacaole frequently paired with other items consumers commonly take to social gatherings, we explored a few radical new designs along with safe updates. Our integrated simulated buying experience testing helped Yucatan reduce risk and gain confidence that this new design was a winner and would not confuse or alienate existing and long established customers and brand equity.These designs can be found at a grocery store near you, for a fun and flavorful addition to your next backyard BBQ.
PayPal Market Research & Packaging Design
We worked with PayPal to leverage existing insights combined with direct feature sets of PayPal that are not communicated in retail today. We used these opportunities to inform a strategic retail and packaging strategy that is launching soon.
Reviews ( 3 )
Overall rating
5
3 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Revolutionizing Brand Packaging with Avocado Party Theme
Published: January 20, 2024
The Project
Branding
Completed
Oct 2023 - Jan 2024
25000-50000 USD
Anonymous
Director of Marketing
Confidential
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with SmashBrand on the Packaging Rebrand for Avocado Party Product was a highly rewarding experience. Their expertise, professionalism, and dedication to meeting our goals resulted in a significant increase in purchase intent among our target customers. The project not only met our requirements but also impressed senior company leadership, showcasing SmashBrand’s ability to deliver impactful design solutions.
Project Description
Our collaboration with SmashBrand involved a comprehensive exploration of our brand’s strengths and weaknesses, market positioning, and consumer preferences. We underwent a transformative packaging overhaul, guided by data-driven insights, resulting in a fresh and exciting product line for social gatherings. SmashBrand’s involvement extended to communication strategy and brand-specific advertising, elevating our overall marketing approach.
Pros
SmashBrand’s team demonstrated exceptional organization, communication, and receptiveness to feedback throughout the project. Their ability to meet deadlines and deliver clear, actionable progress updates ensured a smooth and efficient collaboration. Their in-house consumer validation capabilities saved us time and resources, providing valuable data to support our decisions.
Cons
I have no specific areas of improvement to highlight. My experience with SmashBrand has been consistently positive, with no major issues or concerns to address. Their work and communication have exceeded my expectations, contributing to the success of our project.
Switched from another provider?
yes
Considered other providers?
yes
Revolutionizing Packaging Design and Market Research for Pet Products
Published: April 26, 2023
The Project
Packaging Design
Completed
Sep 2021 - Apr 2023
25000-50000 USD
Anonymous
Chairman
Confidential
10 - 49 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
4Value for Money
5Willingness to Refer
Summary
Working with SmashBrand was a game-changer for our company. Their diverse team, comprehensive capabilities, and unwavering commitment to excellence ensured the success of our projects. We highly recommend SmashBrand to any company seeking innovative design solutions.
Project Description
Embarking on two transformative projects with SmashBrand, they revolutionized our approach to packaging design and market research. Their innovative strategies and unique insights propelled our products to new heights in the competitive pet industry.
Pros
SmashBrand’s exceptional work received glowing feedback at trade shows, showcasing their high-quality designs and strategic approach. Their organized project management, timely delivery, and effective communication made the collaboration seamless and successful.
Cons
No notable areas for improvement were identified during our collaboration with SmashBrand. The experience was positive and exceeded our expectations in every aspect.
Switched from another provider?
yes
Considered other providers?
yes
Revolutionary Branding and Packaging Transformation for a Health Food Company
Published: September 26, 2014
The Project
Branding
Completed
Feb 2014 - Sep 2014
Anonymous
Founder
Confidential
2 - 9 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
SmashBrand’s innovative approach to branding and packaging design not only transformed our products but also attracted a new customer base, particularly women. Their attention to detail and clear communication made the entire process seamless, and we look forward to continuing our partnership with them on future projects.
Project Description
Our collaboration with SmashBrand was a game-changer for our brand. They delved deep into our needs, helping us refine the name and develop a compelling story behind it. Their creative expertise extended to designing labels, packaging, and messaging for our entire product line, resulting in a complete brand overhaul that exceeded our expectations.
Pros
Internal and external feedback has been overwhelmingly positive, and the package design was particularly well-received. SmashBrand kept the project moving (and on budget) through constant communication. They also brought creative ideas of their own to the table at a reasonable value.
Cons
I can’t think of anything.
Switched from another provider?
yes
Considered other providers?
yes
Offices
Headquarter
Boise, 3100 Lakeharbor Dr STE 164
Austin
600 Congress Ave
Area served
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