Percepto

BackgroundIn this initiative, our primary aim was to empower Refundit in optimizing its digital footprint, primarily through the strategic dissemination of articles within the Greek and Spanish markets. This endeavor was complemented by meticulously orchestrated campaigns designed to amplify the reach and impact of these articles. A paramount objective of our efforts was to raise awareness among discerning decision-makers within these regions. Challenges:1. The company had been struggling to get official approval to start operating in leading European countries2. The company required exposure to governmental stakeholders to improve lobbying efforts, which were hoped to yield more significant resultsStrategyTo achieve our goals, we used a versatile approach. We combined our in-house PR efforts with local PR partners. On a broader level, we planned the types of articles we wanted to create. These included articles about the company and its products, interviews with important company people, news-related content, and promoting our strategic goals. Open a thematic website, powered by Refundit –promote key messages – www.taxfreeworld.orgTargeted paid campaigns to increase reach andamplify key messagesLinkedIn – manage both company’s and CEO’sprofileResultsOur campaign was strategically tailored to connect with highly specific target audiences in Greece and Spain, primarily focusing on key decision-makers within relevant organizations and government bodies.By publishing articles on leading publications, and making sure they reached the right eyes at the right time, we helped the company’s efforts to regain interest in its product and reignite discussions of granting it a permit.

Background:Percepto partnered with a high-profile American investment banking and brokerage firm, who focus on the health tech space, to provide a full-service, online reputation management strategy. The company had received negative attention in local, national and international press due to a historic Securities and Exchange Commission (SEC) fine which was still reflected in their Google results years after its publication. Strategy:We created a full-service strategy to build a solid ORM plan, using activity including content marketing, PR and media relations, social media, SEO practices and more. Our key goals:Restore trusts and credibility among existing and potential clients, investors, and across the industry as a whole.Form and maintain a positive narrative around the incredible work the company does within their industry.Position the company as a leader in their field.SEO Consultation and Optimization Improves RankingExample - used techniques to improve everything on controlled web assets, from alt-texts on images and metatags to advising on URL structure and link building to leverage ranking.Content Marketing Takes ControlExample - created opportunities for the company to be featured across platforms which ranked well on Google’s algorithm.PR and Media Activity for Positive ExposureExample - found news opportunities to create press releases to pitch to appropriate media.Social Media Activity Gains Engagement Example - built a social media strategy to build followers and present appropriate narrative Results:1. Improving of Google Pages:Down from 40% to 15% negative after six months100% clean after a year on 5 of 6 target search terms 2. PR that will support the ORM:30 thought leadership pieces created gaining coverage across 17 target publications.Press releases created with coverage appearing on 363 publications3. Big picture:The client reports to receive 55% fewer stakeholder comments on inquiries regarding the incidents.

Background: EcoFlow is a portable power and renewable energy solutions company. Since its founding in 2017, EcoFlow has provided peace-of-mind power to customers in over 85 markets through its DELTA and RIVER product lines of portable power stations and eco-friendly accessories.  Challenge: Although EcoFlow products had been distributed in Israel for a few months they hadn’t been officially launched in the local market and there was very low awareness of the company’s innovative products and solutions. The client needed to create awareness within a very short time frame. Target: To raise awareness of the importance of portable, solar powered, sustainable, power stations as an alternative to fuel generations as well as expose local Israeli audiences to EcoFlow’s innovative products and to increase demand and sales by local distributors. Strategy and implementation: We decided to launch an intensive PR and media outreach campaign to create a substantial amount of coverage within six to eight weeks. The target audiences included tech-lovers, outdoor enthusiasts and businesses which use power generators both outdoors and inside. Key messages we determined in order to promote product innovation, sustainability and ease-of-use when compared to traditional fuel-based power stations.  Our strategy was to reach out to both national media outlets as well as tech publications. Press releases were tailored to target various audiences and pitched to key media outlets to achieve a range of coverage types; including news, reviews, tech pages and thought leadership pieces. Results: In under two months, eight pieces of coverage were published across target outlets – national daily newspapers and consumer technology publications. This created a significant increase in awareness of the company’s products within the Israeli market.