Netrocket

Niche: microcreditRegion: UkraineFeatures: very high competition, wide audience, complex moderation of advertising campaigns, a large number of refusals at the stage of issuing a loanGoal: reduce the cost of the application, increase the conversion from a lead to an issued loanWhat was done1. Google AdsFirst of all, we conducted an audit of advertising accounts. As a result, it was decided to disable all current campaigns and launch new ones. Then PPC specialists collected all available semantics for the main commercial queries and competitors, and excluded keywords that historically did not bring conversions.In search ad campaigns, we used exact match keywords.2. Facebook/Instagram We left the most effective placements: Facebook and Instagram feeds.Made several look-alike audiences with different settings.Set up remarketing on a separate landing page.We excluded impressions for non-target audiences, who most often do not receive loans.Conducted regular tests with the interests of the target audience.Creatives were updated every month so as not to annoy the target audience.ResultsIn total, for 3 months of work on the project, we improved the performance in all advertising channels and on the site as a whole.Total requests received from advertising: 4,949Advertising budget: UAH 279,081 (≍ $10,363.59)Average registration price on the site: UAH 56.39 (≍ $2.07)Average CPC: UAH 10.27 (≍ $0.37).

What was doneNiche and competitor analysisSEO and technical auditkeyword searchexpanding the structure, creating new pageson-page optimizationusability analysisResultsWe relaunched the online store, taking into account the recommendations of our SEO specialists. Achieved a steady stream of customers from organic search results. In 2 months, 45 key phrases were brought to the top 10.

Features: high competition in Search and very high cost per clickWorking period: 1 monthGoal: increase conversions without increasing the budgetWhat was doneAfter the audit, our specialists set to work:We collected low-frequency queries indicating a specific product (moto and auto parts, production equipment, toys, etc.) and shipping cities (Shanghai, Guangzhou, Ningbo, etc.).Wrote ads with keywords included in the titles.Combined keywords with the status “Few impressions” into groups that are as similar as possible in meaning.We worked out the list of negative keywords in detail, since each non-targeted click is very expensive.We switched all campaigns to the Click Optimization strategy.We chose one direction and launched test advertising on Google for high-frequency queries.Launched retargeting.We analyzed old advertising campaigns and adjusted the bids based on the findings.ResultIn just a month of work, we received 81 appeals to the company. Retargeting worked especially well.

Niche: ManufacturingCMS: WordPressPromotion region: USAOur client is a manufacturer of PTZ surveillance cameras. The company has been specializing in the creation of PTZ devices for more than 5 years, which can be controlled remotely using a mobile application.In just six months of work on the project, we managed to increase the total number of impressions by 353.3 thousand or 521%. And the total CTR increased by 3090 or 258%!The visibility of the site has increased significantly. At the time of the start of work on the project, only one search query was in the top 3 Google results. After 6 months, there were already 22 such key phrases! Before the start of SEO promotion, there were 34 search queries in the top 10, and 231 six months later!SEO promotion always has a cumulative long-term effect. You can verify this by comparing the metrics in several periods. In our case, we took data for the first 3 months of work on the project (April — June 2022) and the subsequent similar period (July — September 2022).For the second three-month period of time:– The overall number of impressions has increased by 125,000 or 84%!– The total CTR has risen by 1,730 or 135%!Final thoughts: SEO promotion is a strategic tool. It is aimed not at momentary sales, but at a long-term result. In our experience, a business feels a clear effect of SEO promotion usually after 6 months of work.