Manifesto is a courage-led brand agency with offices in Nashville, Portland, and Milwaukee. We specialize in rallying humans around the heart and soul of the world’s most ambitious brands. From branding, strategy, campaigns, employee engagement, and branded content and experiences we believe it all starts with identifying your brand’s onlyness—the one, unique thing your brand can lay claim to. Using deep human insights, we help brands declare what they stand for and activate their customers, employees, and stakeholders around this belief system.
Manifesto is a courage-led brand agency with offices in Nashville, Portland, and Milwaukee. We specialize in rallying humans around the heart and soul of the world’s most ambitious brands. From branding, strategy, campaigns, employee engagement, and branded content and experiences we believe it all starts with identifying your brand’s onlyness—the one, unique thing your brand can lay claim to. Using deep human insights, we help brands declare what they stand for and activate their customers, employees, and stakeholders around this belief system.
Manifesto is a courage-led brand agency with offices in Nashville, Portland, and Milwaukee. We specialize in rallying humans around the heart and soul of the world’s most ambitious brands. From branding, strategy, campaigns, employee engagement, and branded content and experiences we believe it all starts with identifying your brand’s onlyness—the one, unique thing your brand can lay claim to. Using deep human insights, we help brands declare what they stand for and activate their customers, employees, and stakeholders around this belief system.
Portfolio
When Amazon entered the gig economy with Amazon Flex in 2015, they found themselves in an unusual position. Though the number of people signing up to deliver packages exceeded expectations, fewer drivers stay in the system to deliver multiple routes. Because the program’s success relied on a strong core of repeating delivery partners, it quickly became apparent that the Amazon Flex brand needed to better communicate the benefits and expectations to consumers.It’s not about the work people do that’s most important, but what that work will do for them.We launched a revamped brand offering, visuals and key messages to better inform and educate Flex delivery partners why they should always choose Flex over other gigs• Research & Audience Segmentation • Positioning & Messaging • Brand & Product Launch Campaigns • Brand Standards Development • Social & Digital Content
The customer is at the center of Amazon’s retail efforts—and Amazon has products for each and every one of them. They tasked us with figuring out how we could position Amazon Gift Cards as the perfect gift because it allows customers to buy the gift they really want.We developed a series of short, witty animation vignettes to show their customers how to take the guessing out of gift giving–and to bring a smile to their faces. The digital content campaign was leveraged on Amazon social media and OTT.
There’s a tough truth facing kids across America.When’s the last time you waited in a line 30,000 people deep? Every day, there are 30,000 kids across America who wait in an invisible, but very real line. What are they waiting for? A Big Brother or Big Sister. 30,000 mentor roles waiting to be filled and 30,000 kids who can’t wait to meet them.This Fall, Manifesto worked hand in hand with The Arby’s Foundation and Big Brothers Big Sisters of America to help tell these kids’ story. With a focus on childhood hunger, youth mentorship and career readiness, Arby’s saw the opportunity to raise awareness around the mentorship gap.With the launch of the microsite TheBigWait.org, we deployed a handful of teasers into the digital ether followed by a :60 TV spot, illustrating what would happen if this line was made visible. Driving viewers to the site, the video content campaign accompanied a simultaneous national in-store dollar donation program at Arby’s restaurants to support Big Brothers Big Sisters, No Kid Hungry and Junior Achievement.
Arby’s challenged us to deliver a breakthrough concept that would build buzz around the brand at the end of 2017. In response, we delivered #MeatSweats—a social media driven campaign giving the most outspoken meat lovers their very own pair of actual head-to-toe Meat Sweats. In just six weeks we concepted the campaign, developed the assets, developed an influencer strategy and created a custom product that began to hit carnivores’ doorsteps just in time for Christmas. The program resonated instantly with Arby’s fan base was blanketed with coverage ranging from Fox & Friends to Late Night With Seth Meyer, celebrity shout-outs on twitter and sassy articles from dozens of news outlets like Delish, Food & Wine, Golf Digest, HypeBeast, Teen Vogue, Eater, Yahoo and more. The campaign garnered millions of media impressions and was hailed as “an Instant Internet Sensation.”
Reviews ( 26 )
Overall rating
26 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Published: January 15, 2024
The Project
Branding
Completed
Sep 2022 - Jan 2024
25000-50000 USD
CMO
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Manifesto Agency’s expertise and dedication were instrumental in helping us achieve a successful rebranding initiative. Their strategic approach and creative solutions not only solidified our brand identity but also positioned us as a lifestyle brand. Working with them was a seamless and efficient process, resulting in a powerful tagline and campaign launch that resonated with our target audience.
Project Description
Our decision to collaborate with Manifesto Agency was based on a recommendation from a former consultant. The project evolved quickly, utilizing a sprint-style work model under tight deadlines. The scope of work included conducting an in-depth brand audit, developing a comprehensive brand messaging framework, and collaborating closely with key stakeholders to solidify our brand narrative and tagline.
Pros
Fast, smart, and incredibly pleasant to work with. Manifesto Agency’s team was responsive, talented, and innovative. They quickly grasped the essence of our business and provided valuable insights and suggestions to elevate our brand positioning.
Cons
I cannot think of any areas for improvement. The experience of working with Manifesto Agency was highly effective and exceeded our expectations in terms of speed, quality, and collaboration.
Switched from another provider?
yes
Considered other providers?
yes
Published: December 14, 2023
The Project
Branding
Completed
Aug 2022 - Dec 2023
25000-50000 USD
Former Sr. Comms Manager
Confidential
50 - 249 employees
Overall rating
Expertise
4Accuracy of Cost Estimates
4Communication & Responsiveness
4Accuracy of Timeline
4Value for Money
4Willingness to Refer
Summary
Working with Manifesto Agency was a fantastic experience, resulting in a successful and impactful project that continues to make a difference within our company. Their professionalism, creativity, and dedication to our goals were commendable, and I would gladly collaborate with them again in the future.
Project Description
Manifesto Agency played a key role in revamping our internal innovation initiatives by providing strategic guidance and creative solutions. They assisted in the development of an innovative hub website, crafting a unique branding strategy, and enhancing the overall look and feel of our innovation challenge.
Pros
The flexibility, creativity, and collaborative approach of Manifesto Agency made the project enjoyable and successful. Their ability to listen, generate creative ideas, and deliver refined suggestions was truly impressive. Working with them was a valuable and rewarding experience.
Cons
The budget constraints posed a challenge for us, as we had limited flexibility to fully explore all our desired options. However, this did not detract from the overall quality of their work.
Switched from another provider?
yes
Considered other providers?
yes
Published: August 24, 2023
The Project
Branding
Completed
Oct 2022 - Aug 2023
25000-50000 USD
Former Director
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with Manifesto was a unique and enjoyable experience due to their exceptional branding expertise and personalized approach. They truly immersed themselves in our brand and mission, making them feel like an integral part of our team. Overall, I can’t think of any areas for improvement or something they could have done differently.
Project Description
Our collaboration with Manifesto Agency involved a comprehensive kickoff meeting with the client team, followed by an in-depth review of existing research and data. We also delved into key stakeholder immersion sessions to gather insights and outline strategic recommendations. The partnership culminated in the development of a messaging framework and three overarching campaign platforms, along with activation ideas and a deployment roadmap.
Pros
Manifesto Agency demonstrated a high level of dedication, patience, and support throughout the project. Their structured workflow and clear milestones ensured consistent progress. Their deep branding expertise and understanding of our brand and goals led to a successful partnership.
Cons
One challenge faced by Manifesto was initially gaining internal alignment within our organization. However, through their effort, understanding, and patience, they were able to rally cross-functional team members towards a common goal. While there was a brief pause in the project launch, the plan was eventually integrated into major company strategies.
Switched from another provider?
yes
Considered other providers?
yes
Published: October 4, 2022
The Project
Content Marketing
Completed
May 2022 - Sep 2022
25000-50000 USD
Chief Marketing & Comms Officer
Confidential
50 - 249 employees
Overall rating
Expertise
4Accuracy of Cost Estimates
5Communication & Responsiveness
4Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Overall, working with Manifesto Agency has been a positive experience. They are flexible, easy to work with, and have become a valuable part of our marketing efforts.
Project Description
My experience with Manifesto Agency involved collaborating on creative concepting, digital design, and activation support. They played a crucial role in bringing our ideas to life and enhancing our marketing strategies.
Pros
The team at Manifesto Agency has exceptional strategic and conceptualization skills, providing innovative ideas and feeling like an extension of our internal team. They excel in storytelling and making our activations successful.
Cons
One area for improvement is the outsourcing of technical work, which can sometimes slow down the process. However, any challenges that arose were manageable.
Switched from another provider?
yes
Considered other providers?
yes
Headquarter
Portland, 4243 SE Belmont Street Suite 100
Milwaukee
628 N Broadway
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