LoveGunn

Beauty BLVD pioneered Glitter Lips, a fun and innovative lip wear product that makes its wearers sparkle. We gave a premium look to their offering to help their products make waves in the marketplace.  Solution: We created a confident, sassy, and female-first brand capable of resonating with and empowering a modern female audience. The bold look encourages the audience to be daring and have fun with their look whilst tapping in to the importance of bravery and sisterhood. By combining attitude with personality and expression, we have created a truly empowering beauty brand that isn’t afraid to stand-up and stand-out.Deliverables: Brand Strategy, Brand Identity, Brand Voice, Packaging Design, Digital, ToolkitsMore here:https://www.lovegunn.co/beauty-blvd

Chelsea FC has over 120 Official Supporters Clubs across the globe - from New York to Nepal. These die-hard fans act as ambassadors for the club and spread their support throughout their communities. We worked with Chelsea FC to create an official supporters club and fan engagement experience that would bring fans closer to the club.​Solution: Create a unifying visual identity which allows each individual Supporters Club to have their own official ‘logo’ and for the first time - be able to feature the official club crest. This new flexible system also allows each club to identify their membership level. Alongside the new identity, we’ve developed an art direction style called ‘turning the world blue’, this distinctive new photography captures fans and players in action and celebration, bringing everyone closer to the club. We’ve also designed and developed a number of promotional packs, tools and guides for new supporters clubs and fans wanting to join one. To help club secretaries grow their membership numbers, a new and innovative desktop application has been created, which allows club secretaries to design and publish their own social posts across Twitter, Instagram, Facebook and Wechat.​Deliverables: Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Animation, Advertising, Sales Toolkits, Social Templates, Desktop Application. More here: https://www.lovegunn.co/csc

An adaptive icon system for Chelsea Football Club. This unification helps to maintain a consistent visual appearance in line with the famous Chelsea crest and their brand typeface.As with any brand that has multiple fan and business touchpoints, following a full review Chelsea Football Club found their iconography to be inconsistent, confused and unfit to set foot on the pitch. We worked with the brand team to create a unified, simple solution to this identity problem.We identified all the digital and physical touchpoints icons were used across the entire business and devised a new icon system that would work seamlessly across screens and signage. Based on their brand typeface, Chelsea Basis and the club crest, the new linear icons have been developed on a grid system to maintain consistency and legibility.

Kids Clubs’ across football and other sports feel out-dated and disengaging for the new generation of digital natives, resulting in a lack of participation and engagement among young people.  SolutionFollowing in-depth research and workshops with Chelsea’s youth supporters, we created a dynamic digital brand that engages young fans and offers them exclusive access to Chelsea Football Club. Taking inspiration from other popular gaming and entertainment platforms that our audience is engaging with, the new Junior Blues identity brings Chelsea’s youth proposition into the 21st century with video content, games, behind the scenes content, exclusive competitions and access to their favourite players. Along with a bespoke new typeface and colour palette, we’ve created a ‘Supergraphic’ background inspired by the logo’s evolution to punctuate Junior Blues content alongside a suite of bespoke illustration of players, mascots, emojis and animation. The new identity creates an exciting new platform which is both playful and engaging for a youth audience of savvy digital natives.  Deliverables:Strategy Workshop, Strategic Repositioning, Brand Manifesto, Naming, Logo Mark, Visual Identity, Bespoke Typeface, Colour Palette, Illustration, Animation, Video, Social Media Assets and Website Skin. ​ More here:https://www.lovegunn.co/chelseafc-junior-blues