iMP Experiential & Sampling
About the company
Product Sampling Agency: As a full service product sampling agency we design, create and implement sampling roadshows across the UK. We have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. From product sampling campaigns like distributing 50,000 protein shakes at London tube stations to 150,000 cereal bars we have the infrastructure to deliver. Experiential Marketing: As one of the top experiential agencies UK we design, build and deliver experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter and Yorkshire Water’sblockages campaign we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a brand experience we’ll bring it to life. Promo Vehicles: Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a wide range of promo vehicles customised to suit all types of mobile product sampling, advertising, promotional and experiential campaigns. We also build bespoke custom promo vehicles from the ground up. Promo Staff: We have nationwide teams of high calibre promo staff with 5* Google reviews including promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff supplied with a full photo, statistics and experience profile for pre-activity selection.
Product Sampling Agency: As a full service product sampling agency we design, create and implement sampling roadshows across the UK. We have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. From product sampling campaigns like distributing 50,000 protein shakes at London tube stations to 150,000 cereal bars we have the infrastructure to deliver. Experiential Marketing: As one of the top experiential agencies UK we design, build and deliver experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter and Yorkshire Water’sblockages campaign we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a brand experience we’ll bring it to life. Promo Vehicles: Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a wide range of promo vehicles customised to suit all types of mobile product sampling, advertising, promotional and experiential campaigns. We also build bespoke custom promo vehicles from the ground up. Promo Staff: We have nationwide teams of high calibre promo staff with 5* Google reviews including promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff supplied with a full photo, statistics and experience profile for pre-activity selection.
Product Sampling Agency: As a full service product sampling agency we design, create and implement sampling roadshows across the UK. We have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. From product sampling campaigns like distributing 50,000 protein shakes at London tube stations to 150,000 cereal bars we have the infrastructure to deliver. Experiential Marketing: As one of the top experiential agencies UK we design, build and deliver experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter and Yorkshire Water’sblockages campaign we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a brand experience we’ll bring it to life. Promo Vehicles: Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a wide range of promo vehicles customised to suit all types of mobile product sampling, advertising, promotional and experiential campaigns. We also build bespoke custom promo vehicles from the ground up. Promo Staff: We have nationwide teams of high calibre promo staff with 5* Google reviews including promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff supplied with a full photo, statistics and experience profile for pre-activity selection.
Contact iMP Experiential & Sampling
Services
Industries
Industries
Portfolio
Grenade Product Sampling
Award-winning Grenade Sports Nutrition have partnered with iMP to promote a new range of protein packed products through consumer product sampling at key commuter times across the UK.Starting with London and Manchester, Grenade branded sampling teams were deployed from 7am at high footfall tube stations across London including St. Paul’s, Chancery Lane, Embankment, Covent Garden, Shoreditch and Old Street and on busy commuter routes in Manchester city centre. The strategy also included product sampling and distribution around head office sites for Co-op and Sainsbury’s with the purpose of catching the attention of trade buyers and category managers before work.Distributing a combination of more than 50,000 Grenade protein shakes and new protein spreads the sampling activity was supported by a recipe card using Grenade products.A full event report including sample distribution figures, consumer photos and feedback was submitted to the client post-activity with incremental updates throughout the activity each day.iMP managed all logistics of the campaign from sampling location research, permits, applications and site bookings to stock management, storage and recycling, health and safety, vehicles, training and staffing.“Working directly with the team at Grenade HQ has been a refreshing and unique experience. Their non-nonsense ‘get the product out there’ attitude fits perfectly with iMP’s approach when it comes to high volume, fast-paced grand and go sampling.”
Reviews ( 3 )
Overall rating
5
3 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Innovative Brand Activation Experience for Water Company
Published: January 22, 2024
The Project
Advertising
Completed
Oct 2023 - Jan 2024
25000-50000 USD
Anonymous
Campaign Lead
Utilities
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with iMP Experiential on the ‘Blockage Challenge’ campaign was a truly rewarding experience. Their innovative approach, attention to detail, and commitment to excellence resulted in a successful brand activation that resonated with consumers. We highly recommend iMP Experiential for their exceptional work ethic and creative solutions.
Project Description
Our team collaborated with iMP Experiential to create a unique brand activation experience named ‘Blockage Challenge’. This immersive experience featured interactive rooms designed to educate consumers on proper disposal methods and reduce blockages. Led by a host, participants were tasked with solving clues and finding non-flushable items hidden throughout the rooms. The collaboration with iMP Experiential resulted in a successful and engaging campaign.
Pros
iMP Experiential displayed exceptional creativity and flexibility in bringing our vision to life. Their team effectively communicated and collaborated with us throughout the project. The brand experience they designed led to a noticeable decrease in blockages and domestic callouts in hotspot areas.
Cons
There were no areas for improvement identified during our collaboration with iMP Experiential. Their dedication to meeting our needs and exceeding expectations was evident in the success of the campaign.
Switched from another provider?
yes
Considered other providers?
yes
Innovative Marketing Activation for Sweet Treats Company
Published: December 19, 2023
The Project
Event Marketing
Completed
Mar 2023 - Dec 2023
25000-50000 USD
Anonymous
Marketing Manager
Food & Beverage
10 - 49 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with iMP Experiential & Sampling was a rewarding experience. Their dedication to our project, coupled with their creativity and professionalism, led to a successful marketing campaign that exceeded our expectations.
Project Description
I discovered iMP Experiential & Sampling through a recommendation and was immediately impressed by their seamless execution of our experiential activation. The team not only brought our vision to life but also engaged with our audience in a way that left a lasting impact.
Pros
I was impressed by iMP Experiential & Sampling’s creativity, passion, and visionary approach to the marketing campaign. Their team’s enthusiasm and energy resonated with our brand, making them exceptional ambassadors for our products.
Cons
One challenge we faced was effectively managing the impact of rain on our outdoor event. Despite the weather conditions, iMP Experiential & Sampling worked tirelessly to ensure a seamless experience for attendees.
Switched from another provider?
yes
Considered other providers?
yes
Revolutionizing Brand Activation for a Marketing Campaign
Published: November 22, 2011
The Project
Branding
Completed
Jul 2010 - Nov 2011
25000-50000 USD
Anonymous
Senior Account Director
Advertising & marketing
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
iMP Experiential & Sampling provided exceptional brand activation and event marketing services for our advertising company. Their work resulted in a high number of website entries and positive customer feedback. The team’s communication was efficient via email, and they consistently delivered items on time. Their knowledge and reliability made them a valuable partner for our project.
Project Description
I discovered iMP Experiential & Sampling through a recommendation and was immediately impressed by their high ratings and great culture fit. Their team of 2-5 employees worked closely with us on a summer campaign, executing 42 in-store events nationwide. Their expertise in sampling and experiential marketing truly stood out, helping us drive footfall and engagement at each event.
Pros
They really know their stuff and nothing was too much trouble.
Cons
No areas for improvement or something they could have done differently.
Switched from another provider?
yes
Considered other providers?
yes
Offices
Headquarter
Leeds, Crown House, 94 Armley Road
Area served
Media
No Media yet
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