Grow and Convert

Within just seven months, we hit what we consider to be the breakeven point for them, meaning the value of the product sign-ups our content was bringing in was worth more than our monthly retainer. After one year, we had at least 26 top 3 rankings for keywords with extremely high buying intent, and 12 more rankings somewhere on page one.Of the 34 articles we created during our engagement, 16 rank in the top 3 positions for the keyword we optimized them for (and many of them rank in the top 3 for many other related keywords). Full case study: https://www.growandconvert.com/content-marketing/content-creation-process-without-domain-expertise/

In the entirety of our engagement, we published 31 blog posts and 22 of them landed in positions #1-10 on Google search — that’s more than 50% of posts ranking on page 1 of the SERP. And we saw most posts moved to the first page of Google in less than 3 months, which actually outperforms the 6-month “benchmark” we normally see. And our other posts weren’t too far behind; our average position for all blog posts is #9.As a result, we saw a steady increase in organic traffic each month and had a balanced mix of paid and organic conversions.Now, let’s look at how our posts converted:43.6% of conversions were from posts in positions #1-3. Those had an average conversion rate of 1.7% (trial signups from pageviews). For example, the text-based editing “alternatives” keyword we found had a 2.62% conversion rate.57.4% of conversions were from posts in positions #1-10. Those had an average conversion rate of 1.27%. Our “how to edit video fast” article converted at a 1.47% rate.The specific BOTF keywords had, on average, a 2.7% conversion rate. With posts like “video logging software” converting at 3.7% and “online video editor” converting at 1.85%.The mid-funnel, pain-point-driven keywords had, on average, an 1.06% conversion rate. Yet some posts had stand-out conversion rates; such as our disruption story, “video editing as easy as editing text,” converting at 9.8%.

For circuit, we had a two main issues that we had to overcome:1. They had a relatively new domain2. Their blog was on a subdomainFor the first 6 months we worked our process and we weren’t seeing results as quickly as we wanted. We identified the issue was that their blog was on a subdomain. Had the client move their blog from a subdomain to subfolder, and after that happened, Circuit’s conversions increased 313% (from 59 to 244 trial signups) and organic traffic has increased 1484% (from 920 to 14,577 sessions) in a ~6 month period ending Mar, 31, 2021. Read the full case study here: https://www.growandconvert.com/content-marketing/scaling-seo-traffic/

In 14 months, we grew their blog by over 70,000 pageviews per month and 50,000 organic sessions per month. We grew consultation requests (their conversion goal) to over 60 per month. Over the last four years, we’ve grown their organic sessions to over 200,000 per month and conversions to over 200 per month. Our content is responsible for over 50% of their overall consultations per month.Read the full story here: https://www.growandconvert.com/content-marketing/b2c-content-marketing-example/