Gohan Strategy

AIC Group, the leading multidisciplinary economic group in Vietnam, is gaining increasing visibility and credence as a world-class corporation. Established September 10, 1999, AIC’s predecessor was the Trade Labor Center (Tral-acen) under the Ministry of Transport. Two decades later, continuous striving and development to diversify has built AIC’s reputation as a reliable and effective trader in areas such as……. AIC is becoming an increasingly familiar and trusted brand for investors and partners, both locally and internationally. Challenges AIC Group had strong believes in the art of feng shui and the mastery of good balance between the workforce. That’s why Gohan had to fuse modern branding techniques with traditional rules to create a perfect mix of both cultures and eras.AIC Group enlisted Gohan Concepts to reimagine a modern brand incorporating timeless feng shui elements of balance and positive energy. Close alignment with all stakeholders enabled the creation of a stylish identity design that improves brand perception while also building internal confidence in the brand itself. Solutions Balance is another priority for AIC, representing shared efforts of employees, shareholders, and the public. After researching many symbols evoking a spirit of balance, our inspiration came from Yin & Yang - our modification retains the timeless elegance of Yin & Yang while representing many elements of AIC Group shown below. Of special significance to the AIC management team is the number 5 and the earth elements aligned with it. Impact Since we got hit with the pandemic early 2020, there are no active results on the direct impact. The internal workforce were very happy about the new look and feel and seemed more motivated.All stakeholders were satisfied and worry free, because we created user friendly templates for each department.

BRAD is the only Philippines tech enabled provider of logistics solutions, creating impactful supply chain technology solutions for their clients of any size. BRAD’s “best in class” services empower clients to focus on their specialties, knowing their customers are receiving an amazing experience, unmatched in the logistics industry. Gohan was approached by Asticom Technologies Inc. to strategize the right entry plan for entering into the rapidly growing and highly competitive logistics industry. Since the boom of online retail, the pandemic and other factors, the logistics industry has boomed across Asia, with many new competitors providing shipping and delivery services. Given this situation, Gohan developed a market entry strategy and aligned the vision for the internal team, building an outstanding and memorable brand identity in the process.

https://www.ctf.com.phChow Tai Fook Jewellery Philippines Hong Kong’s world-renowned and iconic jewellery brand is now in the Philippines, bringing exquisite meaning and elegance to our most unforgettable moments.With its rich 90-year heritage and history, the CHOW TAI FOOK brand is known for its jewellery collections made with fine craftsmanship and masterful precision. Our brand’s success is built on our long-standing commitment to quality, innovation, and excellent product design. A word from our CDO:“bringing “Chow Tai Fook” to the Philippines meant a lot to us, since there is so much heritage and history involved that brought Chow Tai Fook the success it has today!”

FULL CASE STUDY LINK:https://www.behance.net/gallery/83344123/Common-Ground-PhilippinesMalaysia’s largest leading co-working space that prides itself on not just being a communal workspace but building a sustainable and integrated co-working community. From our modern, stylish offices to an extensive range of support services and events, we’ve designed our workspaces and amenities around building a vibrant living and working community to helps you get business done - better.We are more than just a shared office space or typical serviced office rental. Whether you need a hot desk or custom HQ buildout, you’ll be joining a growing co-working community in Southeast Asia that allows you to enjoy more flexibility and greater networking opportunities.Follow our hashtags : #Commongroundwork #Ambitionliveshere