FOUNDRY Berlin I Zürich I New York

Alpian is the first Swiss digital private bank. Through the Alpian app, clients can directly consult expert wealth advisors to create and implement an investment strategy tailored specifically to their needs, values and ambitions. Keeping a human touch at the heart of their digital service allows Alpian to deliver the private banking experience at an industry-disrupting cost.Alpian launched in Switzerland with the ‘No Two Alike’ campaign. The ‘No Two Alike’ campaign explores the outer similarities of real twins and digs deeper to uncover their contrasting attitudes towards money and wealth – demonstrating that when it comes to wealth, everyone’s different. We turned unscripted interviews with real Swiss twins into a series of films, posters and digital executions that highlights how a superficial approach to investing is outdated. And why it’s time for a more individualised approach. The campaign went live in 4 languages across multiple touchpoints in Switzerland, including OOH, DOOH, TV and digital channels.

December 10, 2018 marks the 70th anniversary of the Declaration of Human Rights. Nevertheless, human rights are still not the same for everyone as asylum seekers across Europe are being sent back to unstable and dangerous areas.

aveato is a business caterer for trade fairs, events, offices and lunches. The company, which was founded in 1999 and operates nationwide, is based in Berlin and has a total of more than 20,000 corporate customers. It is characterized by delicious dishes, a wide range of offers and great service.Foundry was commissioned to reposition the company and completely overhaul the corporate design.The new, fresh product photography and the new, hand-drawn icons and illustrations for a wide variety of applications give the brand elegance and lightness.The newly revised brand was made tangible on a wide variety of media. Be it social media, the online shop, the website, business stationery, flyers and catalogs, advertising material and giveaways, packaging, employee clothing, the vehicle fleet or outdoor advertising – the new aveato impresses with its aesthetics, style, taste and a good pinch of humor.

Introduced new brand identity to 5,000+ employees in 30+ markets, answering the needs of B2B customers, stakeholders and employees. With 100 years heritage, Axpo is Switzerland’s largest producer of renewable energy and an international pioneer in energy trading.