Alpian: No Two Alike
By FOUNDRY Berlin I Zürich I New York
Client
Alpian
Project Description
Alpian is the first Swiss digital private bank. Through the Alpian app, clients can directly consult expert wealth advisors to create and implement an investment strategy tailored specifically to their needs, values and ambitions. Keeping a human touch at the heart of their digital service allows Alpian to deliver the private banking experience at an industry-disrupting cost.Alpian launched in Switzerland with the ‘No Two Alike’ campaign. The ‘No Two Alike’ campaign explores the outer similarities of real twins and digs deeper to uncover their contrasting attitudes towards money and wealth – demonstrating that when it comes to wealth, everyone’s different. We turned unscripted interviews with real Swiss twins into a series of films, posters and digital executions that highlights how a superficial approach to investing is outdated. And why it’s time for a more individualised approach. The campaign went live in 4 languages across multiple touchpoints in Switzerland, including OOH, DOOH, TV and digital channels.
Alpian is the first Swiss digital private bank. Through the Alpian app, clients can directly consult expert wealth advisors to create and implement an investment strategy tailored specifically to their needs, values and ambitions. Keeping a human touch at the heart of their digital service allows Alpian to deliver the private banking experience at an industry-disrupting cost.Alpian launched in Switzerland with the ‘No Two Alike’ campaign. The ‘No Two Alike’ campaign explores the outer similarities of real twins and digs deeper to uncover their contrasting attitudes towards money and wealth – demonstrating that when it comes to wealth, everyone’s different. We turned unscripted interviews with real Swiss twins into a series of films, posters and digital executions that highlights how a superficial approach to investing is outdated. And why it’s time for a more individualised approach. The campaign went live in 4 languages across multiple touchpoints in Switzerland, including OOH, DOOH, TV and digital channels.
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