Fluro Ltd

The ChallengeAdvania is one of the largest IT firms in the Nordic region with 25 offices located in 6 countries. Headquartered in Stockholm, Sweden, Advania has grown rapidly in recent years acquiring companies in Denmark, Norway and most recently the UK. They needed to take stock of their brand to make sure it reflected the company’s changing vision and approach and feel representative of their new expanded, international portfolio.  Creative Response To fully understand the business, we conducted research and workshops to get to the heart of the brand. From there, we generated a creative concept that was sympathetic to all regions and work cultures and aligned with their strategic goals.  By understanding their brand architecture, and collective histories we were able to develop a new brand that addressed their existing challenges with consistency while being flexible enough to allow each region some autonomy. Outcome From colour palette to photography, Advania’s new, friendlier look and feel encapsulates the warmth and vibrancy of the brand and aligns with their new ‘people first’ strategy.  We managed this project from start to finish, rolling out internal and external collateral and communications across all channels and all regions. Following the full rebrand, we provided brand guidelines, launch communications, website design and full suite of multi-region communications and marketing.

To promote a new technology that was super-complex Fluro created branding that was super-simple. The forecast is cloud-free The brainboxes at Edgify have created AI for any device that can create deep learning models, without having to transfer data to the cloud. This means retail self-scanning tills, for example, can tell the difference between a bottle of gin and a bottle of milk or even Braeburn and Pink Lady apples. This will potentially save retailers a fortune in both time and money. A smart look for smart AI The technology might be hard to comprehend, but the comms had to be anything but. That’s why we created a website with a clean and simple design, using circles and lines and a parallax effect. No lines ever come out of the circles, reflecting the fact that all the AI learning goes on inside the Edge devices. We also produced exhibition collateral to support the retail vertical. Watch this space… One of the surest signs of success with any project is being awarded follow-up business. We are now looking at a web page and social posts to support Edgify’s latest recruitment drive, and we’re also in discussions about creating website pages for the different verticles.

The University of Kent needed a convenient and healthy food option to offer on campus – we helped them make salad cool. The Challenge In the wake of the pandemic, the catering team at the university needed to find the right balance of meal options to offer their changing demographic. Fluro conducted research to help reveal the true needs and wants of the students, staff and visiting guests. Creative Response To fulfil the most immediate needs of the campus identified in the research, a range of take-away salad bowls was developed to satisfy the urgent need for a convenient, healthy food option. We built a brand that makes seriously healthy food fun; retro-fuelled with a future-feel. Inspired by fruit and vegetable labels from the 1970s, the logomark reflects a fun, energetic brand that’s a little bit cheeky. Outcome Hutch as a brand, proves that a healthy choice shouldn’t be an afterthought or a bland and unsatisfying experience. At Hutch it’s never JUST a salad.

The Challenge IGEL and Citrix approached Fluro directly to create and develop a robust channel marketing programme across all their territories (EMEA and US). We were challenged with constructing a strategy and campaign idea that highlighted how these two businesses, and their products, complement each other and together provide a ‘solution’ perfectly designed for modern working practices. Creative Response The team here built a campaign around the idea of ‘Perfect Partners’ – With the perfect partner incredible things can happen. We focused on universally recognised achievements and how people reacted to them. Using big, bold and engaging imagery, that would strike a chord with partner reseller and end-users, alongside technically-crafted copy, the campaign created the impact all parties were eager to deliver. Outcome We designed and built brand assets that included a video, all format online banner advertising, dynamic landing pages, branded documents and email templates highlighting the overall proposition as well as the specific ‘benefits’ aligned with the target audiences. In total we delivered 78 bespoke assets for the programme.