doodleblue Innovations

Bijlipay is an end to end payment solution provider with a vision to serve financial institutions and businesses through innovative payment solutions.  Their manual documentation was taxing for both the Bijlipay executive and the merchant/retailer. Merchants had to visit the Bijlipay office to submit the documents for verification and complete the registration process. This procedure took more than 3 days and involved a lot of up and down from the merchants’ side and tedious follow up and verification by the Bijlipay staff.  We created an app that allowed retail outlets, restaurants, out-of-home entrepreneurs, professionals or delivery-model to upload PDF and other legal documents for verification and registration.  On uploading, documents were reflected on Bijilpay’s dashboard, which helped them instantly review and get in touch with the respective person. We created functionality that helped in dividing documents into several groups and a facility to add comments (e.g. approved/challenged/questioned) to documents.

eShakti is a women’s fashion clothing brand that has been rated among the 100 most innovative companies in the world for 2015 by Internet Retailer. doodleblue was approached to build a responsive website with great UX across desktops, tablets, and mobile browsers. They also needed an app on the platforms - iOS and Android. Our goal was to provide the optimum browsing experience while maintaining the primary features and site content. We helped eShakti with an interactive and immersive platform that provided a seamless shopping experience.

Mobily, operates under Etihad Etisalat Co, is one of the largest telecommunication leaders in Saudi Arabia. Being a legacy old app and with their growing subscriber base, Mobily needed to stabilize and revamp their design to match the scalability of operations and customer base.Server Side Analysis We addressed the flaws in code, logic implementation for better data handling algorithm, streamlining crash reports and documentation. We helped Mobily incorporate agile technology to increase performance and build a secure architecture.  Design Principles For the visual performance of the app, we used light shades of blue with a minimum possible number of additional colors to create a clean and accurate appearance of the app. We maximized the convenience via smart UX and made the navigation system intuitive. This contributed to their metrics like stickiness, retention rate and increased engagement on their digital platforms.SRS Documentation We streamlined the fragmented documents and scattered pieces of information by creating a software document that laid the framework, specifications and functionalities of the product. This minimized the time and effort required by developers and bridged the gap between design and development.

SARVA makes yoga fun and approachable for all, breaking across the barriers of age. They have 55,000 members across 91 yoga studios in 35 cities.The vast presence required Sarva to automate their processes for smooth and synchronized functioning. doodleblue, as the CTO of SARVA, collaborates with different verticals within the organization to identify opportunities and risks for the business, manage research and development (R&D), monitor technology and social trends ensuring technologies are used efficiently, profitably and securely, evaluating and implementing new systems and infrastructure.