Direct Objective Consulting
About the company
Direct Objective Consulting is a business-to-business (B2B) marketing consulting agency, assisting small and medium companies to sustain continuous growth in the North American and international markets. They focus on measurable results, marketing-to-revenue attribution, and thus attract potential clients regularly. They service technology companies, manufacturing organizations, and large associations and service firms.
Direct Objective Consulting is a business-to-business (B2B) marketing consulting agency, assisting small and medium companies to sustain continuous growth in the North American and international markets. They focus on measurable results, marketing-to-revenue attribution, and thus attract potential clients regularly. They service technology companies, manufacturing organizations, and large associations and service firms.
Direct Objective Consulting is a business-to-business (B2B) marketing consulting agency, assisting small and medium companies to sustain continuous growth in the North American and international markets. They focus on measurable results, marketing-to-revenue attribution, and thus attract potential clients regularly. They service technology companies, manufacturing organizations, and large associations and service firms.
Services
Industries
Industries
Portfolio
Enhance Local and International Awareness
A world-class entertainment group wanted to attract businesses across North America and internationally to book shows as part of client appreciation, employee satisfaction, and partner recognition programs.With creative content, influencer campaigns, and public relations, Direct Objective Consulting was able to increase awareness and attract new business inquiries that in turn converted into sales by the client’s sales organization.The image just demonstrates one example of an article that was published on the ColoradoBiz publication on behalf of the client.
Increase Web Inquiries & Seminar Registrations
A training house was targeting to sign up electronic design engineers for continued education seminars, new trends webinars, and courses to learn how to use new tools.Direct Objective worked with them for 9 years to increase the amount of qualified traffic to their website, improve ratios between visits and inquiries, and most of all, boost the registrations for their courses, webinars, and online seminars.Due to the great success of the client, it was acquired by a larger corporation.
Launch of a New Machine Learning Tool
A new machine learning was launched to address the employee and client journey experience market, first in North America and then worldwide. Direct Objective Consulting executed:1. Public relations - in 10 different languages2. Technology analyst’s relation - resulted in coverage in Gartner analyst reports3. Industry coverage - Article media placementsAfter ten years of service: Yearly high growth with high market penetration worldwide.
North American Annual Membership Recruitment
A sizeable professional association was looking to outsource its annual member recruitment efforts. For over 10 years, Direct Objective Consulting has been acting as a full-service agency running various types of marketing campaigns to ensure that every year, new members will sign up and existing members will renew their membership.The campaigns include digital and traditional campaigns with a vital telemarketing component for securing member conversions. Even during the COVID-19 period, Direct Objective Consulting was able to deliver excellent results, but with a minor slowdown relative to previous years (see the diagram).
Reviews ( 4 )
Overall rating
4.25
4 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Revolutionizing Market Strategies with Direct Objective Consulting
Published: February 23, 2023
The Project
Branding
Completed
Oct 2022 - Feb 2023
Anonymous
CEO
Confidential
250 - 999 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Direct Objective Consulting has been a game-changer for our journey analytics firm. Their strategic guidance and expertise have not only elevated our market positioning but also solidified our brand messaging. We are grateful for their support and look forward to continuing our successful partnership.
Project Description
Our decision to partner with Direct Objective Consulting stemmed from our need for a strategic PR firm that could make a significant impact on our market positioning and messaging. Their expertise in market positioning, messaging, PR campaigns, and analyst relations has been instrumental in shaping our brand narrative and driving our success.
Pros
Direct Objective Consulting’s strategic approach and deep expertise in the B2B space have been invaluable in helping us navigate the competitive landscape and establish a strong market presence. Their ability to push us towards our goals and provide ongoing support has truly set them apart.
Cons
While we appreciate the level of autonomy they gave us in the process, we believe that a more proactive approach in guiding us through strategic initiatives could have further enhanced our collaboration.
Switched from another provider?
yes
Considered other providers?
yes
In-depth Market Analysis and Strategic Guidance for Technology Company
Published: September 18, 2015
The Project
Market Research
Completed
Sep 2014 - Sep 2015
Anonymous
SVP of Administration
Confidential
50 - 249 employees
Overall rating
4
Expertise
4Accuracy of Cost Estimates
4Communication & Responsiveness
4Accuracy of Timeline
4Value for Money
4Willingness to Refer
Summary
Working with Direct Objective Consulting was a positive experience. Their in-depth research and strategic guidance helped our executive team make informed decisions and ultimately led to a unanimous agreement on the direction to take. The team’s expertise, efficiency, and clear communication were key factors in the success of the project.
Project Description
Direct Objective Consulting was deeply involved in our project, from conducting thorough research on multiple product ideas to providing insightful recommendations. They quickly adapted to new information and went above and beyond to analyze a fourth opportunity that was introduced midway through the process. The team’s structured approach and efficient communication made the entire experience seamless.
Pros
Direct Objective Consulting demonstrated strong expertise and confidence in their work, quickly gaining the trust and confidence of our executive team. Their ability to understand complex concepts, ask the right questions, and provide clear recommendations was impressive. The project management was efficient, with timely responses and effective use of communication tools.
Cons
There are no areas for improvement that come to mind. Direct Objective Consulting delivered exactly what we needed within the expected timeframe and exceeded our expectations in terms of quality and professionalism.
Switched from another provider?
yes
Considered other providers?
yes
Revolutionizing IT Project Management Strategies
Published: March 25, 2012
The Project
Digital Strategy
Completed
Jan 2012 - Mar 2012
Anonymous
Founder
Business services
2 - 9 employees
Overall rating
4
Expertise
4Accuracy of Cost Estimates
3Communication & Responsiveness
4Accuracy of Timeline
4Value for Money
3Willingness to Refer
Summary
Working with Direct Objective Consulting was a rewarding experience. Their strategic guidance and unwavering commitment to client satisfaction set them apart. I would highly recommend them to any company looking to elevate their marketing and project management efforts.
Project Description
My collaboration with Direct Objective Consulting involved transforming our approach to IT project management. They spearheaded the development of our website, provided valuable content creation support, and guided us in market research and lead generation initiatives. Together, we crafted innovative strategies to enhance our market positioning and brand identity.
Pros
Direct Objective Consulting impressed me with their professionalism, expertise, and responsiveness. Gil and his team consistently delivered high-quality results on time and within budget. Their client-focused approach ensured that our needs and concerns were always top priority.
Cons
While Direct Objective Consulting’s services were occasionally on the higher end in terms of pricing, the value they provided outweighed this minor drawback. Some proposals exceeded our budget constraints, but Gil’s clear communication and direct approach helped us navigate these challenges effectively.
Switched from another provider?
yes
Considered other providers?
yes
Innovative Lead Generation Services
Published: June 8, 2011
The Project
Completed
Sep 2010 - May 2011
25000-50000 USD
Anonymous
General Manager
Confidential
2 - 9 employees
Overall rating
4
Expertise
4Accuracy of Cost Estimates
4Communication & Responsiveness
4Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Collaborating with Direct Objective Consulting led to significant growth in our prospect list, with 3,000 new leads generated over 2 years. Their direct access to the president and smooth workflow made the partnership effective and productive.
Project Description
We decided to collaborate with Direct Objective Consulting after being impressed by their successful work with another organization. They conducted thorough research in our industry, consulted with our members, and created and executed a comprehensive marketing plan to help us achieve our goals. They managed our social media ads, ran direct mail campaigns, followed up with prospects through telemarketing, and optimized our website for SEO.
Pros
The team’s expertise was exceptional, and their workflow was seamless. Working directly with the president and other team members made communication effortless.
Cons
I can’t think of any specific areas for improvement at this time.
Switched from another provider?
yes
Considered other providers?
yes
Offices
Headquarter
Montreal, 4035 St-Ambroise, Suite 209
Area served
Media
No Media yet
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