Cylogy Inc.

CMSWire had outgrown its original blog platform and was looking for an enterprise level CMS that could schedule publishing of around 250 articles a month, manage an editorial workflow for articles, events, and white papers, and integrate with Marketo marketing automation.Sitecore + Coveo were the winning combination for a scalable digital experience platform. With Coveo’s AI Search we were able to create resource directory for all research and white paper assets. Metadata is seamlessly leveraged to provide an intuitive, faceted menu. The assets are integrated with Marketo landing pages and Google Analytics campaigns. We implemented a robust tagging system which generates the majority of content displaying in content blocks and menus sitewide.Content migration planning was a big focus, with 18,000 articles and metadata to map from the legacy platform to Sitecore. We customized Sitecore’s standard URL processing system to preserve the original URL’s of existing articles. With hundreds of author profiles, tags, categories, and other metadata we needed to plan migration entirely with automated scripts.

Coalesse is Steelcase’s latest international furniture brand. They needed a fresh, engaging website to launch their new brand. Cylogy’s partner, Tolleson Design led the design and brand identity process with Cylogy responsible for product recommendation, architecture, implementation and training.Coalesse is an international furniture brand of Steelcase, Inc. Coalesse offers modern office furniture solutions that combine comfort and function, helping people do their best work wherever they’re inspired to work.Cylogy conducted and documented a business and technical needs analysis. This included a collection of platform reviews, and selection criteria comparisons. Requirements and architecture strategy were presented with a prototype demo.The outcome of that process was the selection of Sitecore as the CMS platform on which the site was based.Moving into implementation Cylogy integrated Tolleson Design’s specifications and wireframes, and implemented all back end functionality. Technical documentation and user training materials were passed to the internal Steelcase IT team at launch.

Ongoing SupportWith a brand-new site to support on a new platform, Kigen opted to augment their IT team and engage Cylogy for ongoing maintenance, optimization, and to manage new feature requests. Cylogy provides Kigen with continued support for enterprise-grade site performance, reliability and security, including 24/7 monitoring and response.Each month Cylogy performs a comprehensive site health audit that covers security and performance analysis, platform updates and top priority SEO KPIs. We additionally apply WordPress version upgrades and regression testing on a regular basis, according to the WordPress release schedule.Security and PerformanceIn addition, our team ensures that all plug-ins are up to date, and informs the Kigen web team of any notable features or functionality that new plugin releases may have introduced.Keeping core platforms and add-ons up to date is a critical part of our security best practices. We also manage all plugin licenses and renewals and regularly evaluate new plugins based on Kigen’s feature requests, to ensure they are compatible and secure. In pursuit of top notch site performance, we regularly conduct Google Lighthouse audits, track Core Web Vitals metrics and use these reports to identify opportunities for performance improvements, with an emphasis on mobile experience.Team AugmentationOur team includes digital strategy, development, QA, systems administration and project management roles that provide Kigen with full solution support. Internally, our team independently operates an agile software development process with two-week sprints and a monthly or bimonthly release cadence.Overall, the combination of support roles, expertise, thorough processes, best-of-breed tools and strong communication, gives Kigen’s executive and marketing teams the confidence, peace of mind and resource support they need so that they can focus on strategic marketing initiatives and continuously advance their growth objectives.

Rabobank wanted their visitors to have a seamless customer experience. As a community bank it was important that customers felt that the website was tailored to their location. Personalization was achieved through dynamic content displays based on zip code.Cylogy used MaxMind GeoIP2 Intelligence to determine a visitor’s zip code based on their ip address. Call to action modules across the site were designed and configured to display dynamic content based on the business segment the customer was visiting (Personal, Business, Commercial, Agriculture), and their zip code.Customers were provided with all the resources they needed without needing to search around the site. A single call to action module could include the closest branch address, map, application links, and contact information. Customers interested in mortgage loans were shown the name of their local representative. Clicking on their representative’s name displayed a pop up contact form that sent directly to the local representative.Rabobank was committed to delivering modern digital tools for customer convenience, but also maintaining a local connection with their customers. Large landscape photographs of all the branch regions were used to customized the homepage. The localized imagery was based on zip code and gave a personal touch to the experience.