Core and More Technologies

When Core and More Technologies began working with San Mateo, CA based AtHoc, Inc. (NYSE:BB), their web presence was good, but not great. Their visibility across major search engines was minimal. To address this, they embarked on a comprehensive digital marketing strategy that included improving the technical underpinnings of their website, implementing paid search across Google and Bing, a social media program that spanned all major platforms, and a content marketing plan to support global search engine optimization (SEO) expansion. They also designed, developed, and launched a brand-new website along with a secure, globally accessible customer support portal capable of storing sensitive and confidential documentation. Additionally, they built a robust reporting platform called SourceCube, which allowed them to report and act upon visitor trends and behaviors beyond the standard capabilities of Google Analytics.

Core and More Technologies helped Bilingva, a San Francisco-based translation services agency, to improve their online presence and increase conversions. Upon examining their existing accounts, the team found that the reported numbers were inaccurate, landing pages were not optimized for conversions, calls-to-action were not relevant, and keywords were not backed by well-optimized ads. Additionally, relevant keywords were not included in their campaigns, and the website was not entirely mobile-friendly. The team dismantled the technical underpinnings of their existing reporting model and conducted a thorough review of their go-to-market strategy. They combined a complete search engine optimization (SEO) cleanup and success map with their SEM plans, which allowed for an integrated strategy layered with competitive analysis across over ten niches. The team also deployed various tools to analyze website visitor engagement and trends, which helped create efficiencies critical to long-term account success. As a result of their efforts, Bilingva experienced significant increases in clicks, impressions, conversions, and organic traffic, and reduced CPA and CVR. Overall, the team executed a successful strategy that resulted in Bilingva’s continued growth and success.

SEM (Since we renovated the entire account – this is across all platforms vs. the previous period which  amounts to a four-month span at this point):Total Clicks: +53%Total Impressions: +74%Click-Through Rate (CTR): 4.4% (which is 2x above industry average)Total Conversions: +68%Average Cost Per Click (CPC): -87%Conversion Rate(CPC): 18.5% - the true number to which the previous cannot be determined due to pre-existing inaccuracies

Genasys, a San Diego-based software company expanding into the emergency communication industry, turned to Core and More Technologies to increase brand awareness, improve site quality, and develop a long-term inbound digital marketing strategy. The challenge was to position Genasys as the industry’s ubiquitous solution and create messaging that would resonate across numerous market verticals. Core and More Technologies created an SEO/SEM strategy backed by sophisticated yet simple technical underpinnings and crisp, compelling designs. The team leveraged a combination of products including HotJar, Google Tag Manager, Google Optimize, and Google Analytics, combined with their own proprietary digital tracking system. They deployed numerous landing pages for SEM, pillar pages for SEO, promotional banners, and general UI/UX site improvements. They also launched a targeted backlink strategy and an overall website content optimization effort. The partnership was built upon the pillars of transparency and trust, with consistent and ongoing weekly meetings with the internal Genasys team. The results were impressive, with 94% more leads and a 117% increase in organic traffic. SEM clicks and conversions increased by 41% and 94%, respectively, while SEO organic traffic increased by 117% and conversions increased by 390%. Genasys gained top positions on keywords that they had zero visibility on previously.