BlueHat Marketing

OverviewClient: American University of AntiguaIndustry: Higher EducationObjective: Elevate relevant intent keywords to top positions on Google using advanced SEO strategies and content development.ChallengeThe American University of Antigua (AUA), a prominent higher education institution, sought to enhance its online visibility and attract prospective students. Despite its academic excellence, AUA faced challenges in ranking for key search terms that align with the intent of its target audience.GoalsAchieve top rankings for relevant, intent-driven keywords on Google.Implement advanced SEO strategies and content development to improve search visibility.ExecutionWe embarked on an intensive SEO campaign, aligning AUA’s digital presence with the needs and interests of its target audience. Our team conducted in-depth keyword research and crafted engaging content that highlighted AUA’s unique academic programs and campus life.ResultsThe implementation of these targeted SEO strategies and content development efforts led to a significant improvement in Google rankings for chosen keywords. AUA experienced increased visibility in search results, aligning with the specific intent of its prospective student base.

OverviewClient: FlippIndustry: Retail TechnologyObjective: Enhance organic rankings on Google, both desktop and mobile, and significantly increase traffic.GoalsSubstantially improve Google search rankings for both desktop and mobile.Increase web traffic by a significant margin.StrategyTo address Flipp’s needs, our strategy encompassed:Targeted Keyword Optimization: Focusing on keywords that resonate with Flipp’s mission and services.Enhanced Mobile SEO: Given the nature of Flipp’s services, optimizing for mobile was crucial.Content Development: Creating engaging, valuable content tailored to Flipp’s audience.Technical SEO Improvements: Ensuring both the desktop and mobile sites were optimized for speed, user experience, and search engine visibility.Link-Building Campaigns: Developing high-quality content to boost domain authority.ExecutionOur team worked diligently over a period of two years to implement these strategies. We conducted in-depth research to align Flipp’s offerings with user search intent and optimized the website for better performance, particularly on mobile devices.ResultsRankings: Achieved an increase of 6,418 positions in overall Google search rankings, with a remarkable 9,555 positions increase on mobile.Traffic Growth: Successfully increased web traffic by 400%, far exceeding the initial target.

OverviewClient: MacGillivray LawIndustry: Legal ServicesObjectives: Enhance local SEO, revamp website content and design, and increase leads and calls through Google SEO and paid advertising on Google and social media.ChallengeMacGillivray Law, a reputable law firm, sought to amplify its local presence and digital outreach. Despite their expertise and strong client base, they were not maximizing their online potential, resulting in fewer leads and calls than desired.GoalsBoost local SEO to dominate the regional legal services market.Overhaul website content and design to improve user experience and engagement.Increase lead generation and call inquiries through targeted SEO and paid advertisements.StrategyOur strategy encompassed a multi-faceted approach:Local SEO Optimization: Targeting local keywords, optimizing Google My Business, and building local citations.Website Revamp: Enhancing the website’s design for better user experience and updating content for relevance and engagement.Organic Google Rankings: Implementing a comprehensive SEO strategy focusing on high-conversion keywords.Paid Advertising: Launching targeted ad campaigns on Google and social media platforms.ExecutionConducted an extensive local market analysis to identify key opportunities.Redesigned the website with a focus on usability, aesthetics, and SEO-friendly content.Initiated an aggressive SEO campaign targeting both broad and niche legal terms.Launched paid ad campaigns on Google and social media, focusing on MacGillivray Law’s unique selling propositions.ResultsLocal SEO: Significantly improved rankings for local search terms, top positions on Google Maps.Website Performance: Enhanced user engagement and lower bounce rates post-redesign.Lead Generation: Marked increase in leads and calls, attributable to both organic and paid channels.ROI on Paid Ads: High return on investment from Google and social media ads.

OverviewClient: OTD LegalIndustry: Legal ServicesObjective: Improve organic rankings on Google, increase organic traffic, and lead count.ChallengeOTD Legal, a prominent legal firm, faced significant challenges in establishing a strong online presence. With negligible organic traffic and poor visibility on Google, OTD Legal was missing out on potential clients and the opportunity to establish its authority online.GoalsSignificantly improve Google search rankings.Increase organic traffic and leads StrategyOur comprehensive strategy to address OTD Legal’s challenges included:Keyword Research and Optimization: Identifying high-value keywords relevant to OTD Legal’s services to target in our SEO efforts.On-Page SEO: Optimizing website content, meta tags, and images to improve relevance and user engagement.Content Strategy: Developing and implementing a content strategy to address client queries and showcase OTD Legal’s expertise.Technical SEO: Addressing website speed, mobile optimization, and crawl errors to improve user experience and search engine indexing.Backlink Strategy: Increase domain authority and improve rankings.ExecutionOver a period of 18 months, we executed the outlined strategy with a focus on quick wins and long-term gains. Key actions included optimizing existing content, publishing new, high-quality legal advice articles, and improving site architecture.ResultsRankings: Achieved an impressive increase of 1077 positions across targeted keywords in Google’s search rankings.Organic Traffic: Grew the organic traffic to 5000+ clicks per month.Leads: increased leads and call count by 120%