BigOrange.Marketing

The Entrepreneurs Organization (EO) needed to announce the 2022 site of the EO XCentric conference in Cincinnati with a bang! We created a branding style around Story for the event and an awesome launch video meeting the month end deadline.ProblemEO Cincinnati needed to promote their EO XCentric regional event in a big way. They needed to quickly have a marketing strategy and a world-class video to promote the exclusive event. Our team at BigOrange Marketing was approached by the conference planners for our expertise as storytellers. We follow the StoryBrand methodology when creating websites and other content for our clients. The team at the Cincinnati EO chapter asked us to help in a quick turn to create a branding style, powerpoint assets and announcement video within one month.SolutionWe collaborated with the client to bring their concept of “connecting with your story” to life, at an expedited pace. An in-house project manager spearheaded the project to create the logo concept, the storyboard and the complete communication strategy. The project included turn-key video production from script to storyboard to final video accessing libraries from EO and REDI Cincinnati. The project also included logo design, website landing page copy, designed powerpoint presentation deck, email marketing, marketing communications strategy and complete project management.  ResultOver 200 people signed up on the day of the announcement at the 2021 EO XCentric event in New Orleans, Louisanna. This far surpassed the goal of 100 registrations. The event has a successful promotional video, a complete communication strategy, plus excellent assets to use in social media and more delivered on-time and exceeding expectations.

How a Luxury Custom Home Builder Increased Their Website TrafficThe most valuable marketing for homebuilders should blend both online and offline worlds.The Challenge Lackluster Website TrafficDespite Hensley Homes’ impeccable track record in creating high-end custom homes, their online image wasn’t doing justice to their brand. Their digital outreach was nonexistent.Solution BigOrange’s Marketing for Homebuilders Service BigOrange’s promise to elevate the builder’s digital game without diverting them from their core mission of crafting exquisite homes was compelling.BigOrange rolled out a comprehensive plan encompassing a website overhaul, targeted social media campaigns and a steady stream of lead-generating content. Results Immediate Increase in Website TrafficThe digital makeover resulted in an impressive 250 percent uptick in website traffic in their second year working with the BigOrange team. But it wasn’t just about numbers: These visitors were genuine prospects, individuals interested in luxury custom homes. Online for custom builders amplified, and inquiries started coming from the revamped website, reinforcing Hensley Homes’ stature as a frontrunner in Cincinnati’s custom home building industry.Key TakeawaysBeing online isn’t enough; it’s about making sure the online image is in harmony with the brand’s ethos. In this digital era, a company’s website often forms the initial touchpoint, and it’s imperative to leave an indelible mark.The majority of buying decisions, including those for luxury custom homes, initiate online. With BigOrange’s expertise and a rejuvenated website, they now enjoy a steady influx of premium leads and are optimistic about sustained growth in their online engagement.Digital marketing for homebuilders does not have to be a challenge. Schedule a non-sales call with us to discuss your marketing needs and what tools your building business can take advantage of to get leads and grow.

Will Seiler, owner of Seiler’s Landscaping in Cincinnati, Ohio shares his experience working with BigOrange Marketing. Challenge A top Cincinnati Landscape Design company was poised for growth with a new entrepreneurial second-generation owner. The new owner wanted to leverage digital marketing to level out peaks and valleys. This would allow for cost efficiencies to keep crews busy throughout the season. Solution BigOrange.Marketing created a strategic inbound content marketing plan to attract top of the funnel buyers and increase leads. The multi-month content plan included PR, thought-leadership articles, SEO optimization, social media and CRM integration with their existing system and MailChimp. Content Marketing Results Today, this locally-owned top Cincinnati landscaping company has hired a fourth crew to keep up with demand. Spring Cleanup bookings sold out with the first month. The team is executing additional creative offerings to drive additional business such as landscape lighting offers and more. Measures: 2X increase in lead generation over the previous year 300% growth in social media followers 4th work crew hired to meet demand 4000 photo views on Google My Business in one month alone “A great partnership.”

When it comes to lead generation for IT services companies, BigOrange Marketing can help. Learn how a Cincinnati IT services firm is getting “more leads than they can handle” from their website, lead generation and digital marketing efforts. Watch the video or read the full case study and story below!The ChallengeThe local IT services firm has a great culture and the company regularly wins awards. Their website, however, was not up to snuff to match their achievements and tell their story. In addition, the website was not generating leads. On a mission to communicate their true value as a partner and guide for clients (plus generate more leads), the firm chose BigOrange Marketing to build their new site.The SolutionTo build a website that reflects and best positions an award-winning IT services firm, we started with a deep dive into understanding their customers. We recommended and created messaging for their new website with the StoryBrand framework.The new website came with a modern SEO plan to cut the clutter of old content that was not performing. A new, interactive and optimized website for the IT services firm was developed and launched within 4 months. During the time the website was built, BigOrange Marketing created an ongoing strategic digital marketing plan to start at the time the new site was live. The plan includes multiple conversion paths on the website to generate leads, SEO, content marketing, maintaining the company’s events, social media, sales email sequences and a monthly email newsletter.The ResultsNearly right away, the engagement and time spent on the site increased and bounce rates declined significantly. With clear messaging and placement of resources, 10+ new leads are flowing to their CRM each month. The firm is on pace to meet their annual goals that we set at the beginning of the engagement.