Big Leap

When you’re a business with over 270 locations around the globe, you run into the challenge of creating content that is tailored to all of your different audiences. In 2012, AlphaGraphics created individual microsites for each of their separate franchise locations, producing content for each location, product, and service that could be easily tweaked depending on the location.The responsibility to update the technical SEO and change localized content fell on the individual franchise. But, due to the limited time afforded to small business owners, only a few locations updated their local product and service pages. When the site launched, because of the lack of technical SEO throughout the site and extensive use of duplicate content, Google devalued and suppressed the content.AlphaGraphics partnered with Big Leap for guidance on saving their SEO strategy. We aimed to improve organic search listings within the quick print industry and undertake a massive content marketing strategy for each of the 240 franchisee-owned locations. The sales funnel was focused on ‘request a quote’ orders along with reducing the bounce rate.https://www.bigleap.com/case-studies/alphagraphics/

Spoonful of Comfort’s message is all about spreading care and kindness when it’s needed most. The business is built around sending love to the people you care about with a box of comfort food. With so many people heading online to find gifts they can send to their long-distance friends and family, Spoonful of Comfort wanted to improve their rankings to reach these people. That’s why they came to Big Leap in July of 2018, where we helped them improve their SEO and content marketing. Check out that case study here.But as the months and years passed, another issue arose. They maintained their high rankings but they wanted to see an even bigger increase in their organic traffic. So, in December of 2019, we put our heads together to see what more we could do.Because of our working relationship, we could easily add to the SEO and content marketing foundations we already built and further optimize them to improve Spoonful of Comfort’s organic traffic. Find out what strategies we used to increase their traffic growth by 644% and their revenue by 289% in under a year. And, of course, contact us to learn more about what Big Leap can do for your business.

One of the biggest challenges for brick-and-mortar stores is to see their digital marketing efforts convert into in-store visitors. Sure, you may get a lot of traffic, but that won’t mean anything if your customers never show up. This is what Visionworks needed help with.Visionworks started working with Big Leap in 2019 after they heard about our services from another client. At that time, we helped them maintain their organic traffic and leads during their website migration. Those efforts produced a 124% increase in organic views while we helped them create over 250 pages of local content.For this campaign, we devised a strategy that helped Visionworks see a measurable increase in their in-store visitors. Read on to find out what we did, or contact Big Leap to learn more about what we could do for your company.https://www.bigleap.com/case-studies/visionworks-content-marketing/

The world of digital marketing is ever-changing. New content and trends are constantly on the horizon, and content that was once fresh can quickly become stale and outdated. Pluralsight is one of the leading companies in technical education. Though part of their outstanding success comes from educating audiences with the latest and greatest resources, Pluralsight needed to give an extra boost to their website to give it that cutting edge. That’s when they reached out to Big Leap in 2014.Through innovative and long-term content marketing strategies, our partnership with Pluralsight flourished into a five-year partnership that has brought notable progress. We took full ownership of massive opportunities that brought them 36 million impressions in just six months.Keep reading to find out how Big Leap used keyword research and a customized marketing strategy to boost Pluralsight’s engagement.https://www.bigleap.com/case-studies/pluralsight/