Barbie sales increased over 20% with the execution of the Be Anything program. The TV-advertised umbrella campaign offered rewards for participation in a contest, while in-store execution was ensured by creating shopper marketing programs specially tailored for key accounts like Target, Walmart, Toys “R” Us and more.

To reinforce their legacy as a local thriving member of the Southern California community, XPROMOS developed a California Lifestyle branding campaign for Farmer John with the California State Parks. The comprehensive marketing approach that over-delivered on multiple levels.First, XPROMOS negotiated a rare sponsorship with the California State Parks to get Farmer John permanent signage near grills at five California State Beaches. Not surprisingly, support of the California Beaches is a huge passion for locals. XPROMOS help raise money for the California State Parks by creating an offer where Farmer John donated $1 for every $10 sold during the promotional period. In a short timeframe, Farmer John was able to get their two biggest retail accounts on board: Vons and Ralphs. XPROMOS created customized Point-of-sale materials for each account for feature inside the stores.As an added bonus, XPROMOS negotiated for Farmer John to host an event at Doheny State Beach on 4th of July weekend. They connected through free samples, games, free branded beach balls, and customized digital photos that allowed us to gather critical survey data about our audience.We supported the event with social media posts before, during and after the events.XPROMOS final incremental value came in the form of opening additional channels of distribution. Through our relationship at Doheny and at the soccer venue, Farmer John opened new sales accounts. During the Doheny event alone, the concessionaire sold 4X the normal sales mix of sausage and hot dogs.The program delivered 6X the expected media value: a whopping $3MM in earned media (per Cision) thanks to 11 major media placements.Farmer John enjoyed incremental sell-in at all key retail partners and enjoyed park signage for three full years, thus solidifying their position as a California Lifestyle brand.

XPROMOS leveled up the marketing programs at Moen with a contemporary set of rewards for its key customer sales force. XPROMOS connected the brand values of Moen with the persona of a key distributor partner to offer a set of custom YETI products as a sales incentive for a key sales quarter. The program offered multiple levels of rewards, to better incentivize sales people to participate. XPROMOS created, executed, negotiated and fulfilled the program. The success of the program led Moen to turn to XPROMOS for new annual executions.