Centerstaging
By Visual Craft
Client
Centerstaging
Services
Project Description
Industry: EntertainmentCountry: USALaunching a new facility in New York, CenterStaging wanted to have the old website updated to boost sales by introducing the brand to a new market. Having analyzed the LA and NY markets and our client’s business needs, we discovered that the old version of the website was not viable from a business point of view. The number of converted customers was below the average.The main reasons for the low conversion rate: the design of the website was outdated, which reduced the value of the brand; the structure of the website was too complicated, while the interface was not intuitive enough; there were numerous contact forms for different services, which confused potential customers.As a result, the website couldn’t provide a decent amount of new clients. Having approved our ideas with CenterStaging, we decided to completely redesign the structure and the user interface of the website. Our main goal was to make it simple, intuitive, and fun to interact with.Case Study: https://www.visual-craft.com/case-studies/centerstaging
Industry: EntertainmentCountry: USALaunching a new facility in New York, CenterStaging wanted to have the old website updated to boost sales by introducing the brand to a new market. Having analyzed the LA and NY markets and our client’s business needs, we discovered that the old version of the website was not viable from a business point of view. The number of converted customers was below the average.The main reasons for the low conversion rate: the design of the website was outdated, which reduced the value of the brand; the structure of the website was too complicated, while the interface was not intuitive enough; there were numerous contact forms for different services, which confused potential customers.As a result, the website couldn’t provide a decent amount of new clients. Having approved our ideas with CenterStaging, we decided to completely redesign the structure and the user interface of the website. Our main goal was to make it simple, intuitive, and fun to interact with.Case Study: https://www.visual-craft.com/case-studies/centerstaging
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