The One Off

One of the fastest growing beauty brands in the world, 3INA approached us to help them get a better understanding of their shopper and better articulate the brand proposition in order to maximise appeal and develop an ongoing plan to engage shoppers in-store.We validated a key insight that Millennials and Gen Z are tired of being fed a false perfection, actively seeking out authentic and transparent brands – just like 3INA. We used that insight to drive a communications strategy based on playful, bold and confident tone of voice to encourage customers to join the #3INAMovement.We worked with 3INA to ensure that every element of the brand from model selection through to tone of voice has the integrity that hyper-connected Millennial shoppers demand. We art directed and shot the photography and created all assets for in-store graphics and social content.

Skoda was founded on the principles of ‘Simply Clever’. When they were looking to express that guiding principle through retail, architecture, digital and graphic communications they appointed The One Off as a lead agency working directly with the design and architecture teams in Mlada Boleslav in the Czech Republic.Since then, The One Off have created global design directives and inspirations across interactive; showroom design reinvention; retail format progression, global signage vision and finally the impact of electric vehicles, growing markets and the pandemic.Projects have included a new concept in Amsterdam where transport and culture became the driving force behind the design; a vision for the future showroom and numerous sites in India, evolving the design principles in-line with national, regional, cultural and grading principles.

The English Pork Pie Company started with a simple aim: to bring a love of English food to Americans and quickly achieve success. To meet these ambitious growth plans would mean going back to basics and refreshing their brand from scratch.Using insight from the brand’s existing customers and staff, we crafted a new identity that could grow with the business while capturing their distinctly British personality. Spanning everything from packaging to photography, environments and advertising to e-commerce, our work has since helped boost average order value and year-on-year revenue.For homesick ex-pats and Brit-loving locals, the heritage of traditional British food holds a special appeal. So, when defining the new Parker’s brand, we redesigned their logo as a traditional crest – using heraldry principles and design elements to evoke a sense of esteem and history.

We recently worked with Sports Direct to open their first 3.0 concept store in Cascades Shopping Mall, Portsmouth.   Elevating the customer journey and interaction with brands and categories through introducing a flexible and more open retail system. This 51,000 sq ft store provides flexible and inspirational destinations which help guide customer to their desired product, whilst balancing the commercial requirements. This is the first store to introduce the new Sports Direct branding and the first location to house Sports Direct, USC, Evans Cycles and GAME as well as Belong Gaming Arena, all under one roof!