Brand identity and web design for Pryce Ferdinand
By Simtech Creative™
Client
Pryce Ferdinand Engineering Nigeria Limited
Project Description
Client’s BriefPryce Ferdinand needed a versatile logo and user-friendly website to enable them to communicate the company’s culture to their customers and partners, as well as attract new clients through an enriched brand experience. Our SolutionsWe had discussions with Mr. Iguodala Bright, director of Pryce Ferdinand to clearly understand the company’s culture, their business goals, and how we can help them get the desired results. We reviewed their existing logo and other brand assets and researched the company and its industry to get more insights to enable create a data-driven strategy for the brand identity and website design. The new brand identity we designed for Pryce Ferdinand is simple, memorable, and distinct. It consists of perfectly crafted letters “F" and “P” with consistent negative space (space between the two letters) that work in harmony to produce a powerful letter “P”, and it is designed to endure for a long time as the brand evolves. Our web development process went from ideation, content creation, and building of the site map, to sketching the user flow of the website to ensure it is easy to navigate and delivers a good user experience. We also design low-fidelity and high-fidelity prototypes, then develop the website using modern web programming technologies - HTML, CSS, Bootstrap Framework, JavaScript, PHP, and JSON. We also set up structured data and embed their Google Maps address. The ResultThe new logo we designed for them is simple, distinct, and versatile, it works well on several applications and can be used consistently across platforms - digital and print. The website we developed for Pryce Ferdinand is a Progressive Web App (PWA) - A beautiful, fast-loading, accessible, and secure website with micro animations, a bright/dark theme, installable (on mobile and computer), and works across all browsers.
Client’s BriefPryce Ferdinand needed a versatile logo and user-friendly website to enable them to communicate the company’s culture to their customers and partners, as well as attract new clients through an enriched brand experience. Our SolutionsWe had discussions with Mr. Iguodala Bright, director of Pryce Ferdinand to clearly understand the company’s culture, their business goals, and how we can help them get the desired results. We reviewed their existing logo and other brand assets and researched the company and its industry to get more insights to enable create a data-driven strategy for the brand identity and website design. The new brand identity we designed for Pryce Ferdinand is simple, memorable, and distinct. It consists of perfectly crafted letters “F" and “P” with consistent negative space (space between the two letters) that work in harmony to produce a powerful letter “P”, and it is designed to endure for a long time as the brand evolves. Our web development process went from ideation, content creation, and building of the site map, to sketching the user flow of the website to ensure it is easy to navigate and delivers a good user experience. We also design low-fidelity and high-fidelity prototypes, then develop the website using modern web programming technologies - HTML, CSS, Bootstrap Framework, JavaScript, PHP, and JSON. We also set up structured data and embed their Google Maps address. The ResultThe new logo we designed for them is simple, distinct, and versatile, it works well on several applications and can be used consistently across platforms - digital and print. The website we developed for Pryce Ferdinand is a Progressive Web App (PWA) - A beautiful, fast-loading, accessible, and secure website with micro animations, a bright/dark theme, installable (on mobile and computer), and works across all browsers.
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