Naked Creative

We designed an evolved logo which includes existing brand elements in a fresh, contemporary style.This was then applied to the development of a fresh new consumer-facing website which makes the most of Back Country’s stunning photo and video library. The website also incorporates a login area for retailers to download price lists, promotional collateral and resources.Packaging, point-of-sale material and advertisements for both print and online media have since been developed. We continue to work with Back Country to manage their brand across all consumer touch-points.

We developed the brand MHM Automation to represent them as a future-focused company, while also providing a nod to their legacy brands – Mercer, H&C and Milmeq – which still held significant brand equity and recognition in the global food processing industry.We continue to work with MHM Automation as their outsourced marketing department, developing collateral and disseminating communications product launches and project profiles, to increase brand awareness and build their reputation as a global technology leader.

We created a custom-designed and developed website for South Port. Key features of the design included clean lines, large high quality images and multi-tiered menus to ensure large quantities of content could be structured in a logical manner.The development phase included pulling real-time data in from wind and tide loggers based on the wharves and displaying these on the website. Data from operational databases recording ship arrivals and departures is also displayed on the site. These features mean the website is a key tool used by port staff, shipping lines and customers in their daily activities.We created the Shipping Movements app to aid the South Port marine team in logging and reporting ships due for arrival and ships in port, with data being pushed out to interested parties via the website and daily email reports. This cloud-based web app replaced an ageing database that was held on-site at South Port. We undertook a thorough scoping process and designed the app to improve user friendliness and reliability, with the added benefit that the team can access and update it from anywhere, not just in the office.The South Port annual report is the company’s key marketing showpiece, designed to not only inform shareholders of its financial performance but also to promote the port and its activities. Each year’s annual report carries a unique design to convey the theme and messaging in a creative manner, while still aligning with the established brand look and feel.

We created a modern, custom-designed website, making use of Windsor’s professional photo and video library to showcase the products. The website integrates with their accounting system to pull in content for their thousands of products and stockists, and allow registered customers to log in and place orders which are sent directly to the accounting system for invoicing.Regionalisation allows for differences in design and product range between the New Zealand and Australian markets.