Modifyed Digital

We signed up an engagement with Pidge in the month of February to help them increase the traffic on their site by 10x within a period of 3 months. They had a brand new site, a few months old, and was getting around 500 users on a monthly basis. Before signing up with us, “Pidge” keywords were dominated by a popular American TV Cartoon character, with a presence in Wikipedia, IMDB, and many other mainstream websites. Our challenge was to improve the rankings of brand keywords on Google as well as the App Store.

The Challenge: The foundation was targeting to attract not-so-savvy users through the digital medium. In the case of non-profits, we had the additional constraints of marketing spends, getting stakeholder buy-in and creating an online brand from scratch.Our Approach: We decided to create an independent website for SMART Academy, instead of using the landing pages on the parent TMF website. We combined it with effective Search marketing – SEO and Paid Ads. We also worked closely with the TMF team to win the Google Ad grant, to significantly bolster marketing resources.The Result: Over the last 2 years, the results have surpassed our own expectations. With thousands of new enquiries being generated from their digital marketing platforms, this project has become a runaway success.1000% increase in leads150% increase in enrollments193% increase in organic traffic150+ keyword ranking on Google page 1

The Brief: United Nations is on a mission to achieve the globally accepted Sustainable Development Goals (SDGs) by 2030. In India, UNDP has created SDG Coordination Centre in several regions. The SDG Coordination Centre (SDGCC) in Haryana, in partnership with the Haryana Government has been actively working to increase awareness and adoption of SDG and sustainable development practices. They wanted an agency to quickly help them launch a modern website.The Challenge: With many important announcements and launch events, SDGCC’s existing website vendor had failed to deliver a high-quality website. The key challenge was the urgency with which SDGCC wanted their website to be launched, in time for key offline events.Our Approach: We adopted an Agile methodology for website development and design, breaking down the entire project into weekly sprints. Each sprint had clear goals and outcomes, which led to a predictable development cycle. All client changes and briefs were thus accommodated in real-time, leading to top-class customer satisfaction.The Result: As we had allocated a special, dedicated resource on this project, the result was spectacular. Within 2 weeks of project kick-off, we were able to completely redesign and develop the organisation’s website. Our Wordpress Website Development Teams were on close standby to incorporate changes and briefs from various non-profit and governmental stakeholders, to deliver a website which satisfied the entire team.17 Days of Development20+ Pages Designed and Developed2+ Hours Average Response Time