We’ve helped Karma Shoarma with the creation of a strong brand identity, which is applicable in many formats. The identity can be described as unique, eye-catching and the right amount of rebellious. As kebab is known to be the favourite snack/dish of many men around the world, we decided to create a contrary look for the brand and adjusted the primary colour to a more feminine colour - pink. We didn’t want to lose the masculine vibe and added contrasting colours, such as red and black, and added rough typography and quirky illustrations. We’ve also helped Karma Shoarma with the creation of the overall visual communication, packaging design, web design & brand photography.

We’ve helped Primal Essence with the creation of a strong brand strategy and visual identity. Our strategy is focussed on the younger audience to grow the online presence of the brand. The product within the visual identity is leading in our design choices. As the soap bars are very colourful and differ, we chose to show the product as much as possible in our packaging solutions. We choose to create a minimalistic design with clear messaging on the sleeve. The subtle pastel colours help to differentiate purposes of the soap bars. All sleeves are printed on sustainable paper and printed CO2 neutral.

Sem Sem choose Kindly Made as their partner to create the photography and art direction of the brand. The art direction, consisting of food styling, choice of material and composition, ensures a stylish and luxurious look on the website and social media channels, such as Instagram and Facebook.