Intelligent Demand

At Intelligent Demand, we have a world-class team of designers and creative strategists to help bring our clients’ brands to life.

Relevant Content is KingWe like Content Marketing Institute’s definition of Content Marketing:“… a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”Today, remarkable content should play a central role in every stage of your customer’s journey and in each of your chosen media channels.Why is this? Attention scarcity. Buyers are sick of being endlessly interrupted by narcissistic, product-focused advertising from brands. And, they’re awash in mediocre content.When done properly, Content Marketing truly engages, educates, solves a problem, shares a unique point of view, entertains, adds value, and is always highly relevant. Great content is the fuel for

ID’S APPROACH TO CONTENT MARKETINGThere’s a story inside your company. It’s the story of what you really do. And why you do it. And why it’s unique, valuable and relevant. Your prospects and customers want to hear it, but not in tired, narcissistic, corporate-speak. They want to be engaged, challenged and inspired. They want to learn. They want you to respect their time and their intelligence.The content that tells your story has to be more than just attractive or clever. It must be purposeful. It should be truly relevant to your target audience and what they care about. It should be accountable to your revenue. It should convert.

New Leads to Fuel Your FunnelLead Generation is how you fill your revenue funnel with targeted, opted-in leads.Lead Generation programs typically align with the awareness and discovery stage of the customer buying journey. That’s when your prospects are deciding if it’s worth it to break from their status quo to fix a problem or address an opportunity.Today’s buyer is self-directed, multi-channel, mobile, social and adept at ignoring irrelevant messaging. That’s why most traditional lead generation methods such as buying lists or cold calling are ineffective and inefficient – and potentially damaging.A well-designed, modern Lead Generation program engages members of your target audience in the channels and formats that they naturally prefer with relevant content, offers, promotions and other calls to action that truly speak to who they are and where they are. In the process, you earn the right to stay in touch with your audience throughout their customer journey, help them solve their problems and influence their buying decisions.