GrowthGenius

Over the course of 9 months, Abacus has received 188 sales qualified inbound leads which has led to meetings with a number of their ideal customers including NBA, Forbes, Eddie Bauer, IBM and Logitech.Abacus is continuing to engage GrowthGenius as a service provider.“Knowing that there is someone working in the background generating these leads is great!”Peter ReitanoEngagement Objectives With GrowthGenius Build a repeatable and scalable way to generate qualified pipelineImplement a cost-effective prospecting alternative to hiring a sales rep and building process in-houseConnect with more great brands like Burt’s Bees, CIBC, Questrade, Star Wars and The Body ShopWe chatted with Peter Reitano, Co-Founder and CEO of Abacus for the purpose of this case study.Sales Process before engaging GrowthGenius Abacus was not using any outbound activities before engaging GrowthGenius.They were mainly relying on their network and referrals as inbound strategies to generate leads alongside channel partnerships.Abacus had inbound leads coming in twice a week and about 25% of those leads closed.Why GrowthGenius?“We wanted scale and a repeatable process to generate leads. Common problem with companies like ours is that you grow and you rely on your relationships and it is all kind of founder centric. A, there is a limit to that and B it is not the best use of your time. That is where we wanted GrowthGenius to come in — to create a consistent pipeline of leads that we can close to scale.”Peter Reitano, CEO at Abacus

For this case study, we chatted with Fatima Zaidi, VP of Business Development at Eighty-Eight.Results We generated 52 sales qualified leads over the 2.5 months of sending. We helped Eighty-Eight connect with Virgin, Goodlife Fitness and Kijiji, among many others.“In terms of bringing in leads, so we can build those relationships, GrowthGenius has done its job.”In addition to generating sales pipeline with ideal customers, we reduced costs and improve efficiencies in their sales process. Eighty-Eight no longer needed to hire, train and manage a sale rep, and with GrowthGenius prospecting, Fatima could focus on sales meetings and closing deals“There are a few things that I think really impacted the work that I am doing, having the sales prospecting done for me allowed me to focus on building relationships. GrowthGenius got us really solid leads. They took the time to understand the types of clients that we were looking for and wrote great email copy that comes across as genuine. GrowthGenius is also extremely cost effective and supplemented our sales efforts.”FatimaChallenges Before Engaging GrowthGenius“I just didn’t have the time, prospecting is very time consuming. The problem with outbound activity is that the sales cycle is so long, that you have to be at the right place at the right time. I don’t have the capacity to send out 2000 emails a month like GrowthGenius. It is a numbers game.”Fatima ZaidiUltimately, Fatima decided that GrowthGenius was the best choice. For a fraction of what it would cost to prospect in-house, GrowthGenius would manage the entire process while delivering great results.

The client was really impressed by the streamlined onboarding process offered by GrowthGenius.Over the course of 8 months, Influx has received 186 sales qualified leads and is continuing to engage GrowthGenius as a service provider.Engagement Objectives With GrowthGenius Create a sustainable way to generate pipeline without relying on marketing or growing headcountFree up time from prospecting so the sales team could work on demos and closing dealsWe chatted with Luke McCormack, Director & Head of Sales at Influx for this case study.Sales Process before engaging GrowthGenius Prior to engaging GrowthGenius, 100% of all Influx leads were coming through inbound channels — primarily content marketing and AdWords. In addition, 50 to 60 percent of Luke’s week was spent on talking to prospects, 20 percent on internal meetings and 20 to 30 percent on account management.Luke tried a number of things to drive outbound lead generation but to no avail. At first he hired agents to do the prospecting but they lacked the expertise.He then hired a well-known copywriter who might have the skills but it wasn’t the right fit and they didn’t reach the targets they wanted. Finally, he looked at his internal team but it was too time consuming and exhausted operational bandwidth. That’s when he looked at GrowthGenius as a potential option.Why GrowthGenius?“I wanted a sustainable way of generating pipeline without having to hire a rep or rely exclusively on marketing dollars. GrowthGenius has been a great solution for us.”Luke McCormack, Director & Head of Sales at Influx