eWave Commerce

Digital transformation with customer-centric designLiving Edge is Australia’s leader in premium original and sustainable furniture. The company delivers high-end experiences to a broad customer base, including consumers, architects, and design professionals.In 2017, Living Edge recognised its IT systems weren’t keeping pace with business growth. The company needed a transformative solution to improve processes while keeping customers at the centre of everything.Crafting unified and streamlined customer experiencesLiving Edge helps its consumer and professional customers solve different problems. A modern technology stack was vital to unifying the experience across all customer touchpoints. The need to reclaim time spent on labour-intensive, manual processes was also critical to scaling faster.Innovation far beyond the customer experienceThe eWave team began with a detailed Service Design approach, speaking with Living Edge customers to understand their ideal digital experiences. Then, interviews with designers, architects, and Living Edge executive management and operational teams formed a 360-degree view of pain points and opportunities.The vast number of configurable product SKUs prompted streamlined UX and product selection overhauls. Rapid identification of user types was also crucial to direct each user journey. eWave crafted two distinct online entry points serving tailored content to strengthen the B2B and B2C experiences.In-store appointment bookings, multi-shipment, and product collection improvements are further driving world-class end-to-end experiences for all customers.Salesforce Commerce Cloud and the global expertise of eWave have built an impressive omnichannel solution. This digital transformation has improved Living Edge’s processes and enabled sales staff to serve customers better.Living Edge now enjoys streamlined operations that meet and exceed consumer and professional customers’ expectations across all touchpoints.

Accent Group Limited first established its footprint in 1988 as a wholesale distributor. The company has since scaled to become a leader in the B2C footwear industry with globally recognised brands including Skechers, Dr Martens, Vans, Platypus, Timberland, The Trybe, and The Athlete’s Foot. Success would create a new challenge for Accent Group through - innovating to stay ahead of increasing demand. Platypus is now leveraging Adobe Commerce Cloud’s PWA Architecture for a multi-brand rollout

Fuelling online growth across AsiaHeadquartered in Hong Kong, Toys"R"Us Asia operates over 470 stores with more than 10,000 team members across Asia. The company’s two brands, Toys"R"Us and Babies"R"Us, inspire imagination, learning, and development through play.Toys"R"Us Asia wanted to rapidly fuel online growth across Asia by launching14 mobile-optimised digital stores.Strengthening the Solution for Savvy ShoppersToys"R"Us Asia sees high demand for its quality range of products during peak season periods. The company’s previous online infrastructure couldn’t keep up with demand, crashing during Christmas sales.Toys"R"Us Asia also needed to replicate the same in-store magic to online channels and connect with digitally savvy parents.Defining a streamlined, scalable futureToys"R"Us Asia envisioned a highly scalable solution to respond to demanding peak periods and enable fast roll-out of new online stores.The company wanted to streamline and unify the customer experience while meeting regional needs. Seamless localisation was a priority with support for four languages: English, Simplified Chinese, Traditional Chinese, and Thai.Toys"R"Us Asia decided to work with a global technology partner to define the future eCommerce strategy. That partner was eWave.By the numbers: 14 sites and 7 regions in 18 monthsIn just 18 months, eWave rolled out 14 sites across 7 regions: China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia and Brunei. eWave designed a mobile-first solution with global and regional Salesforce architectures. The Storefront Reference Architecture (SFRA) powers scalability and faster go-to-market for new regions.eWave brought innovative solutions to meet unique requirements of the Asian market. Toys"R"Us Asia looks to continue using eWave’s expertise for inspiring shopping experiences with Tmall and JD.com integrations in the works.