Arts Council’s former website and CMS capability didn’t afford the control and flexibility they needed. We focused on increasing editorial management, via a component-based CMS, and improving user experience with an intuitive navigation, backed by user testing. We also redesigned the funding application process, featuring clear guidelines and an eligibility gateway.167% increase in goal completion.

Through user surveys, telephone interviews, meeting face-to-face and speaking with technicians, we identified key personae along with their goals, frustrations and motivations. Mapping hundreds of user stories, we translated goals into tangible digital features, pertinent answers and tailored functionality.52 languages supported. We recognised a limitation in Drupal’s translation functionality and championed an open-source approach to improve the technology.

CTI Digital was hired by Little Green to bolster online revenue for traditionally offline products. They created a seamless shopping experience to reflect the luxury brand by combining checkout optimizations and free sample order forms with follow-up email automation and supplementary advice content.  Targeting milestones throughout a long purchase journey, our SEO and PPC teams drive leads from multiple channels, increasing conversations and average order value.